Normet will use commercetools Composable Commerce for B2B as its primary ecommerce infrastructure
commercetools will advance Normet’s B2B customer experience via its robust portfolio of flexible APIs that enable an agile, customizable commerce infrastructure at scale
MUNICH - February 8, 2023 - commercetools, the leading provider of composable commerce, today announced that Normet has chosen the company as its next-generation commerce solution partner to create its first-ever ecommerce site.
Founded in 1962, the Finnish mining technology company is no stranger to adopting innovation within an industry known to be less than keen on modernization. This is evidenced by its recent investment in electrification technology and its expansion of the Normet SmartDrive® battery-electric vehicle offering. For its premier ecommerce site, the company conducted a thorough assessment to ensure that its customer’s digital experience was nothing less than world-class. As such, Normet selected commercetools for the unparalleled flexibility that its MACH-based (Microservices-based, API-first, Cloud-Native, Headless) approach provided, allowing Normet to launch its first-ever online sales channel — inclusive of a full digital catalog where B2B buyers can now browse, shop and learn about over 65,000 products.
To be successful in today’s market, you need to have the technical agility to adapt to your customers’ ever-changing wants and needs and the evolving macroeconomic environment. commercetools enabled us to have flexibility and be prepared for any changes the future may bring. If we built our new ecommerce system with a traditional monolithic architecture, we would have risked losing the business-critical ability to be agile and future-proof our business model with unparalleled flexibility and scalability.
Director of Digital Services at Normet
With a quick four-and-a-half-month implementation process led by Columbus Global, Normet’s new ecommerce experience has resulted in increased sales and greater upselling and cross-selling opportunities. The company has also been able to automate both customer-facing and internal processes, resulting in an improved customer experience as well as seller experience.
Normet is the latest B2B company to select commercetools Composable Commerce for B2B. Recognized for its unique MACH-based approach which allows businesses to future-proof themselves from unexpected market forces, the product enables businesses to increase revenue-generating opportunities, maximize operational efficiency, and leverage a best-in-class partner ecosystem. With commercetools Composable Commerce for B2B, businesses are able to focus on customer-experience-driven growth at scale and provide features including quotes, business units and divisions, company-specific product catalogs, and company-specific pricing.
Over 80% of B2B buyers prefer to order and pay through digital commerce, however, the vast majority of businesses have faced roadblocks when it comes to their digital transformations. Leveraging a MACH-based architecture, commercetools Composable Commerce for B2B delivers outstanding buying experiences for customers, no matter the business's size, digital maturity, or level of complexity.
Chief Product Officer at commercetools
With over 130 customers in the B2B space, other businesses leveraging commercetools Composable Commerce for B2B to provide best-in-class buying experiences include Tamron, Dawn Foods, Just Eat Takeaway, Cimpress, and Mission Linen Supply.
The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. Today, some of the world's most iconic brands and growth-focused businesses trust commercetools' powerful, flexible, scalable solutions to support their ever-evolving digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools provides customers with the agility to innovate and iterate on the fly, merge on and off-line channels, drive higher revenue, and future-proof their eCommerce business.
Headquartered in Germany, with offices across Europe, Asia, and North America, commercetools is singularly focused on leading a future of limitless commerce possibilities.