white paper digital transformation in the fashion industry
White Paper

How Trend-Worthy Tech is Transforming Fashion eCommerce

by commercetools

commercetools White Paper: How digital transformation is reshaping the global fashion industry

About the White Paper

Why brands and retailers must become digitally savvy to adapt

The fashion industry is one of the biggest, yet most challenging industries impacted by hundreds of factors, including economic uncertainties and digital transformation. In response to this new digital wave, consumer expectations have reached an all-time high. Shoppers are no longer content with the simple purchase transaction; they want to have an experience attached to it. For fashion brands, this means that they have to become digitally savvy to be successful. 

This white paper takes an in-depth look at the major changes in the global retail industry, including "The Retail Apocalypse," the rise of digital commerce and the ways in which retailers are adapting – like improving their brand experiences and scaling their businesses.

Key Takeaways

  • How the customer experience has changed and the impact on retailers.

  • What is causing the rise of digital commerce.

  • Which emerging touchpoints have come about in response to retail's digital transformation.


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