Harnessing the Power of Composable Commerce
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The Future of Telecommunications: Harnessing the Power of Composable Commerce

by IONA and commercetools

The Future of Telecommunications: Harnessing the Power of Composable Commerce

The Future of Telecommunications: Harnessing the Power of Composable Commerce

Discover the benefits of embracing composable commerce for your telecommunications business.

The telco industry is at the cusp of a major transformation.

The competition for wallet share, ever-evolving customer expectations and the increasing threat of cyberattacks mean telco companies must provide experiences that delight customers. While innovation has traditionally focused on technological advancements, it’s not enough. To create next-level customer experiences and generate new revenue streams, telco players must rethink their commerce experiences with modern, composable technology.

This report offers compelling insights, ideas and technologies to adapt and evolve with the rapidly evolving market.

Key Takeaways

  • An assessment of the constraints posed by legacy tech that increase complexity and costs for telco companies. 

  • How to improve B2B digital commerce with personalized and targeted content experiences with composable tech.

  • How to maximize retail efficiency and win new customers with an omnichannel approach.

  • How to build greater digital customer loyalty by transitioning from transactional to emotional.

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About the Speaker

Jason Coppin
Jason Coppin
Managing Partner, IONA

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