Next-level loyalty with composable commerce: Leveraging commercetools Connect and Voucherify

Empowering businesses to harness loyalty strategies is critical for sustained growth. Adopting a composable approach to commerce simplifies the integration of advanced loyalty tools, a process made even more seamless with commercetools Connect. Discover how commercetools Connect and the Voucherify connector take your promotions and loyalty programs to the next level with high performance, security and adaptability. 

The essence of composable commerce is all about selecting and integrating best-of-breed components that fit your business needs, a principle that commercetools Connect enables you to perform with ease and efficiency. This is because this product provides a comprehensive suite of integration services and tools hosted on commercetools, significantly reducing the time, effort and costs required to integrate and maintain new functionality within your tech stack. 

Providing the perfect balance between speed, security and resilience, commercetools Connect empowers your business to embrace composable commerce faster by providing three connector options:

• Pre-built: Ready-to-use connectors without the need to change the code. 

• Enhanced: Low-code/pre-built options enable you to leverage core functionality while making modifications to meet your business needs. 

• Custom built: As the name implies, you can integrate a completely tailored solution into your tech stack. 

This approach not only expedites implementations but also allows for custom integrations according to specific requirements — a particularly valuable asset in the world of loyalty and promotions. 

It’s clear that fostering loyalty initiatives leads to repeat purchases and increased customer lifetime value (LTV) over time. By providing discounts, freebies or other promotional incentives, your business can effectively grab consumers’ attention, encouraging them to engage with your brand and make multiple purchases. After all, increasing a brand’s retention rate by 5% potentially leads to a 25 to 95% increase in profits. 

Such strategies are even more relevant in today’s hyper-competitive eCommerce landscape. With an abundance of options available to consumers online, companies must stand out by offering compelling incentives for customers to choose their brand over competitors. Loyalty programs and promotions can provide that edge, creating a sense of exclusivity and value for customers to continually come back for more. 

Achieving these goals demands that companies keep their loyalty programs adaptable and flexible. Consumer preferences and behaviors are constantly evolving, so ongoing adjustments to loyalty strategies need to be changed on the fly. That means prioritizing loyalty and promotions calls for a composable commerce platform to facilitate the seamless integration of best-of-breed loyalty solutions for maximized results.  

One such top-tier loyalty solution that can be seamlessly integrated on top of the commercetools platform is Voucherify, a fully flexible promotion and loyalty engine that makes customized and complex promotional and loyalty scenarios easy to implement, manage and track at scale. For instance, CASA Shops and Breville use retention-focused incentives and membership programs to move the needle on essential KPIs – such as increasing AOVs and modeling much healthier carts thanks to composable promotions powered by Voucherify and commercetools.  

Voucherify is a technology partner with commercetools Connect, providing all three flavors of connectors (pre-built, enhanced or custom-built) to match your business needs for all things loyalty. Because this plugin is open source and easily extensible, your team can quickly build custom functionalities on top of Voucherify and commercetools capabilities. 

With this Voucherify integration, you’ll be able to build advanced promotion scenarios, unique promo codes, dynamic discounts, multi-tiered referral programs, custom loyalty programs, attractive gift cards and more. In addition, you can: 

• Craft store-specific campaigns and enable search by campaign tags or by promo code.

• Easily categorize campaigns with the category attribute and metadata fields.

• Create projects per region or brand with separate access, so you can manage a multi-region and/or multi-brand set-up. 

• Access an intuitive, marketer-friendly campaign manager for generating and managing hundreds of promo campaigns simultaneously.

• Launch personalized voucher code campaigns in bulk straight from the dashboard without involving developers. 

• Configure flexible discount application rules from the cheapest to most expensive cart items.

• Leverage robust personalization features with metadata, custom events and personalized voucher codes.

• Calculate prices and discounts whenever a customer updates the cart or apply promotions in real-time. 

• Improve CX by offering personalized promotions. 

• Manage mass campaigns more easily with campaign cloning, bulk updates and bulk imports of data.

In short, you can take your loyalty and promotions to the next level while capitalizing on the flexibility and adaptability of commercetools composable commerce platform. 

Breville is an iconic global brand known for its extensive line of premium home appliances. Looking to extend commercetools' promotions, Breville sought a MACH®-compliant engine with strong rules and segmentation for engaging direct-to-consumer (D2C) customers (e.g., free bean subscriptions with coffee machines). 

Another retention-focused incentive powered by Voucherify and commercetools is cashback based on the quantity of purchased coffee bags. 

Integrating Voucherify using commercetools Connect is straightforward with an API extension and can be done in two ways:

• A “big-bang” approach: Suitable if you’re not running any promotions on commercetools or are still in the configuration phase of migration to commercetools. 

• A strangler pattern approach: Integrate Voucherify on commercetools in a gradual fashion with the strangler pattern. 

No matter how you decide to integrate Voucherify with your commercetools store, you can transform your promotional and loyalty capabilities while keeping high standards of security and resilience. And, with commercetools Connect as an enabler, you have the easiest way to select, configure and run best-of-breed integrations — loyalty, promotions and many more — effortlessly.  

Explore how to integrate Voucherify with commercetools Connect! Get in touch with us for more information.