Elevate 2025 is almost here! Our agenda is packed with insights, strategy and innovation from the brightest minds in commerce. Don’t miss your chance to connect, learn and lead — join us!
Elevate 2025 is almost here! Our agenda is packed with insights, strategy and innovation from the brightest minds in commerce. Don’t miss your chance to connect, learn and lead — join us!
The economy is uncertain. AI is accelerating faster than most teams can adapt. Consumers expect personalization, speed and consistency across every channel. And commerce leaders? They’re stuck trying to evolve on tech stacks built for a different era.
That’s why Elevate — The Global Commerce SummitTM 2025 isn’t just another industry event. It’s a strategic investment. An investment in sharper thinking, better frameworks and a community of peers facing the same pressure to deliver, modernize and grow.
This year’s theme — challenging the status quo — isn’t a branding gimmick. It’s a leadership mandate. The businesses winning in 2025 won’t be the ones who tweaked around the edges; they’ll be the ones who rethought the model altogether.
At Elevate, we bring together global commerce leaders, technology innovators and digital transformation insiders for a two-day agenda built to help you answer one question:
How do we stay relevant, profitable and competitive in a market that keeps rewriting the rules?
Commerce rewired: Where AI meets autonomy
Elevate opens with a bold look ahead in “Commerce Rewired: AI, Autonomy and the Next Era.” Co-led by commercetools founder Dirk Hoerig and Chief Product Officer Shiri Mosenzon-Eres, this keynote will explore how AI is transforming not just commerce workflows, but decision-making itself. They’ll outline why the future of digital commerce won’t be built on monoliths or incremental thinking, but on autonomous systems that learn, adapt and scale.
And commercetools CEO Andrew Burton will make the stakes even clearer in his keynote, “Why the Next Decade Belongs to Businesses That Challenge the Status Quo.” Drawing lessons from outside the commerce world, Andrew will argue that survival favors the bold — and that innovation doesn’t happen through optimization, but reinvention.
Expect sharp insights, candid takes and a forward-looking agenda designed for leaders, not followers.
What transformation really takes
Digital transformation stories are everywhere, but few are as detailed or honest as what’s being shared at Elevate.
In “Digital Evolution,” senior leaders from Sephora and PetSmart open up about the real work behind their large-scale digital overhauls from shifting to headless architecture to retooling internal operations for long-term agility. L.L.Bean will share how they modernized a legacy system while preserving the essence of an iconic heritage brand.
These aren’t sanitized case studies. These are real-world stories of change: The political hurdles, the platform debates, the hard-earned wins. Whether you’re a CTO, product owner or CX strategist, you’ll walk away with both the vision and the roadmap.
Architecting for agility
Today’s consumers aren’t waiting. They expect a consistent, personalized experience no matter where or how they shop. To keep up, businesses need systems that flex, not frustrate.
That’s why Elevate 2025 features a dedicated track on best-of-breed and composable commerce strategies. In “Harnessing Best-of-Breed Strategies in Composable Commerce,” a panel of experienced practitioners will discuss how modular ecosystems — spanning search, checkout, AI-powered recommendations and more — help businesses move faster and meet rising expectations.
In “AI in Action,” IDC’s Heather Hershey explores how intelligent systems are being implemented across industries — including retail and B2B — to create scalable, responsive digital infrastructure. And in “Screwfix’s Digital Evolution,” CIO Nick Burton breaks down the tech strategy behind their rapid expansion to over 900 UK stores.
If you’re trying to modernize your stack without blowing up your organization, these sessions are a must.
A little neon, a lot of fun
After a full day of content, we’re turning up the volume with Neon Dreams: Miami Edition — a retro-fueled Elevate Party packed with 80s beats, neon lights and plenty of high-energy networking.
Make space for what’s next
The most valuable thing you can bring back to your business in 2025 isn’t a product roadmap or a vendor shortlist. It’s clarity on what matters, what’s coming and what your teams need to do about it.
Elevate 2025 is where that clarity begins. Join us! Register now
Angie Mistretta is VP of Global Demand Generation at commercetools, with 20+ years leading B2B marketing at companies like Logitech and Cisco. She specializes in demand generation, GTM strategy and building high-impact teams that drive measurable growth.