7 Reasons to Attend Elevate — The Global Commerce Summit™

7 Reasons to Attend Elevate — The Global Commerce Summit™

Anita Temple headshot
Anita Temple
Corporate Journalist, commercetools
Published 19 January 2024
Estimated reading time minutes

commercetools created Elevate — The Global Commerce Summit™ to bring together business and technology experts from around the globe who are defining the future of commerce. As the leader in composable commerce, our goal at commercetools is for this event to become the essential annual destination for the commerce industry.   

Every year you have the opportunity to attend several commerce-focused trade shows, conferences and events — so we knew if we were going to launch one ourselves, it had to be unique. We’re confident our event will not only be distinctive but also an unforgettable, empowering experience that will elevate your thinking, elevate your skills and elevate your digital business. Here are seven reasons why you don’t want to miss Elevate — The Global Commerce Summit, April 16 to 18, 2024 at the Miami Convention Center. 

7 Reasons to Attend Elevate — The Global Commerce Summit™

#1 The Miami Beach experience

White sandy shores, perfect weather and amazing people-watching, plus a vibrant music and art scene make Miami Beach the perfect backdrop to the inaugural year of Commerce’s leading industry event. You’ll be invited to our exclusive Havana Nights party, where you’ll be immersed in a sensory-filled experience featuring the vibrant flavors and rhythmic music of Cuba’s capital city right in the heart of Miami Beach. 

Miami Beach is also known for its stunning hotels, and we were able to secure great rates exclusive to registered attendees (while they last!) in some of the best ones near the convention center. Grab a bright retro room at the upscale Art Deco Gale South Beach for just $299 plus tax and resort fee, or choose the luxury of the intimate boutique hotel, Lennox Miami Beach for $249 plus tax and resort fee. There’s also the Miami International Airport, a quick 30-minute ride from the convention center, making it easy for domestic and international travelers.

#2 Deep dive into composable commerce

If you’re looking for tangible proof of the success businesses across all industries are reaping with a composable architecture, then this is the industry event for you. You’ll hear from commerce titans within the B2B, B2C and D2C spaces using this powerful approach to turn brilliant ideas for customer experiences into reality, while lowering costs and driving higher revenue.

In addition, our leaders will take the stage to help you understand the differentiators that make commercetools stand apart from the competition. Mike Sharp, Chief Product Officer and Jen Jones, Chief Marketing Officer at commercetools, will offer up an overview of our product portfolio showcasing how our innovations align with market demands and elevate user experiences. You’ll get to learn more about Foundry, our pre-composed solution, to help you understand how it can speed your entry into composable commerce — plus we’ll share some other major announcements! 

Finally, you’ll be able to attend breakout sessions where our leaders will present how our composable solutions are uniquely able to support industry-specific needs, sharing success stories from the automotive industry as well as the food and beverage industry.

#3 Explore next-generation trends

Elevate — The Global Commerce Summit will kick off with a keynote from Dirk Hoerig, co-founder and CEO of commercetools. Beyond Boundaries: Decoding Commerce 2025 will

unveil a roadmap for commerce evolution, offering strategic insights into market dynamics, technological shifts and the pivotal role commercetools will play. 

Heather Hershey, Research Director, Worldwide Digital Commerce at IDC, will also take the stage to dissect emerging trends, disruptive technologies and consumer behavior shifts. She’ll touch on everything from AI to blockchain to help you navigate the constantly evolving market.

You’ll also be able to explore The Expo, an interactive space where you can explore the latest composable technology plus partner solutions that extend value. 

I think the experience is going to be very different than any other commerce event. There will be leaders from top brands across a diverse array of industries. Leaders who have extensive experience — and attendees will have the opportunity to truly connect with their peers, not just listen to each other speak on stage, but learn from each other in interactive environments.


#4 Get insights from sponsoring partners

Find our headlining sponsors, including EPAM, Deloitte. Digital, IBMiX, ChangeCX and Orium, onstage with customers sharing composable success stories, in breakout sessions answering your questions one-to-one and presenting demos in the collaborative atmosphere of The Expo. Don’t miss the keynote session moderated by EPAM, our diamond sponsor, which will explore how their cutting-edge solutions and collaborative strategies are redefining industry standards.

#5 Meet the commercetools leadership team

Elevate — The Global Commerce Summit will offer multiple opportunities for you to connect with commercetools executives. Don’t be shy, after all your next successful commerce project could be just a handshake or a “hello” away. Attend the Welcome Reception on April 16 and introduce yourself or take a break in the Vibe Lounge where you can chat with one of them one-on-one. The proximity the event offers will make it easy to start conversations and get dialogues going, 

#6 Gain quick wins from leaders of top brands & industry experts

Day one features multiple in-depth conversations with commercetools customers. Jen Jones will moderate a Fireside Chat with Prama Bhatt, Chief Digital Officer at Ulta Beauty and Greg Fancher, Chief Information Officer at Petsmart. More brands are being confirmed daily, so be sure to sign up for the Elevate newsletter for updates.

IDC research director Heather Hershey will kick off day two of the event. Her keynote, What’s Coming in the World of Digital Commerce, will focus on how to future-proof your commerce organization. She’ll dissect emerging trends, disruptive technologies and consumer behavior shifts, providing you with strategies and insights to help ensure your business stays ahead in the digital commerce revolution.

Not only will brand leaders and industry experts present on stage, you’ll also find them at workshops and breakout sessions where they’ll dive deep into how to leverage composable to drive business success. The agenda covers everything from AI to UX with tracks focused on order management, content management, omnichannel, digital ROI and more. 

There’s always headlining trends on how to better the customer experience, which technologies we need to adopt, and a myriad of other things that brands pay attention to, but aren’t sure whether it's worth investing in. Whether it’s how to align with market demands or decoding microtrends, at Elevate you’re going to hear directly from the decision makers at industry-defining brands what's on their radar and why.


#7 Developer training

Technical expertise is critical to building a successful composable system, so commercetools is bringing in our technical teams from around the globe to teach, providing opportunities for technical leaders around the globe to learn. Developers, architects, analysts and technical team members can choose from multiple courses taught by experienced commercetools trainers. It’s your chance to uplevel your skill set and improve your ability to fully embrace both the composable commerce approach and commercetools solutions. Plus, upon course completion, you’ll be given a voucher for a free commercetools certification exam.

You can check out course options and take advantage of our special ‘bring your team’ training registration promotion on the developer training page.

Of course, there are far more than seven reasons to attend Elevate — The Global Commerce Summit. If you’re a leader in the digital commerce space, you understand the importance of being first to the table — and we promise you, this event will be an unforgettable first experience. Join us as we define the future of commerce, April 16 to 19 at the Miami Beach Convention Center. Register today to take advantage of our early bird discounts and buy 1 ticket get 1 ticket free deal. 

Anita Temple headshot
Anita Temple
Corporate Journalist, commercetools

Anita J. Temple is the Corporate Journalist at commercetools. She was a fashion editor at Women’s Wear Daily (WWD) and W Magazine before launching a career as a freelance writer and creative producer. She has written content and worked on a wide range of marketing projects for companies including Dreamworks, Walmart, Coca-Cola, Verizon, and Adidas.

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