What to expect and why to attend Elevate — The Global Commerce Summit™

In just two weeks, commercetoolers and unified commerce futurists from all corners of the globe will convene in Miami Beach to not just talk about what’s happening in the space now and tomorrow, but to collaboratively ideate on how the future of shopping experiences can be shaped and influenced. It will be an opportunity to dive deep into the advanced technologies and innovative adaptation strategies that are setting the stage for what will come next in commerce.  

As a marketer, I find this exciting! Particularly because we’re purposely avoiding the fluffy side of buzzwords, and instead emphasizing the tangible use cases and value of the technologies that support unified commerce. To be clear, I’m always interested in the potential of a technology or experience, but at some point you can’t authentically market something without:

1. Proven value to the customer (or business)

2. Solving a real problem (i.e. why does the customer need this?); and

3. An ongoing want (for most businesses, you want a repeat customer)

For me, and commercetools of course, Elevate — The Global Commerce Summit™ represents an unparalleled opportunity to immerse ourselves in the latest palpable trends, insights and innovations defining the next chapter of commerce. In its first year, our summit promises an exceptional lineup of speakers, featuring industry luminaries, thought leaders and visionaries who have and are driving transformation across a number of spaces. When we first conceptualized the event, we wanted it to be something that both business and technical leaders can learn from and find value in. 

And sometimes, valuable lessons come from corners that you wouldn’t typically look in for inspiration. You can look at our special keynote guest, Dirk Nowitzki, as a perfect example of this. Before Dirk’s arrival at the NBA, no other European-native player was considered a cornerstone of any team. Not only did Nowitzki pave the way and open doors for other now household names (Giannis Antetokounmpo and Nikola Jokic to name a couple), but he also defied convention with his unparalleled shooting abilities for a seven-foot (213 cm) player and went on to patent his one-footed fadeaway move. Nowitzki brought a different perspective to the game that changed the way future players played and that isn’t unlike what commercetools has achieved with championing the composable approach. This approach, which also defied monolithic conventions, contributed to: 

• A French family-owned company specializing in women's ready-to-wear fashion experienced a 117% increase in mobile revenue and 11% increase in mobile average order value. 

• Denmark’s largest retailer reduced their operating costs by 75% — a CFO’s dream!

• A B2B tech manufacturing company digitized a spare parts catalog of over 65,000 products and rolled out their initial commerce offering to their first few customers within just four months and ] two weeks earlier than planned.

And that is just a snapshot of what the impact of breaking from mold looks like. In two weeks, attendees will get access to meaningful insights from luminaries hailing from PetSmart, Ticketmaster, Express, EPAM, IDC and more. From breakout sessions on the convergence of B2B and B2C commerce to discussions on digital innovation in retail and manufacturing, it’s a truly unique opportunity to connect with peers, experts and innovators across commerce and across industries. Foster deep connections and meaningful exchanges, and build potential partnerships and collaborations.

I invite you to join us at Elevate 2024! Come and be part of this transformative experience. Together, we’ll shape the future and unlock new opportunities for growth and innovation in commerce. Visit elevate.commercetools.com to learn more and reserve your spot today.

Elevate 2024 — where marketing meets innovation, and the future of commerce is reimagined.