commercetools was recognized as a Leader for the fifth consecutive year in the 2024 Gartner® Magic Quadrant™ report based on its “Completeness of Vision” and “Ability to Execute.” Here, we explain our understanding of the report and highlight how we’re driving global commerce success for hundreds of brands, retailers and B2B organizations.
If there’s one constant in digital commerce, it’s that innovation never stands still. This year, brands, retailers and B2B organizations have pushed the boundaries of what’s possible, creating unified customer journeys, leveraging AI-powered personalization and delivering advanced, transformative use cases. The technology behind these innovations — composable commerce — is becoming mainstream across industries, even traditionally complex sectors, such as healthcare.
Today, composability is widely recognized as a technology solution that enables flexible, agile and scalable digital commerce — a recognition that translated into commercetools being named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce for the fifth consecutive year.
Since 2008, the market analyst firm Gartner has released its Magic Quadrant, evaluating eCommerce technology providers across their “Completeness of Vision” and “Ability to Execute.” The Magic Quadrant categorizes vendors into four distinct groups based on their market performance and differentiation: Leaders, Challengers, Visionaries and Niche Players. With unbiased and straightforward information on top vendors in digital commerce, the Magic Quadrant is uniquely positioned to help business leaders find the technologies that best meet their requirements.
We’re proud to be named a Leader in the 2024 Gartner Magic Quadrant for Digital Commerce, a recognition that reinforces our belief that composable solutions will shape the future of digital commerce. Furthermore, we’re pleased to have advanced in both “completeness of vision” and “ability to execute,” which demonstrates our ongoing commitment to innovation and excellence.
B2C and B2B enterprises are increasingly turning to commercetools’ modular and API-first architecture to reimagine digital commerce across a range of sophisticated use cases, including molecular diagnostics company Cepheid, water infrastructure manufacturer Orbia Wavin, flower distribution network Interflora Australia and media conglomerate NBCUniversal.
Indeed, we feel the continued trust in commercetools is driven by our steady flow of innovations, consistently delivering new capabilities for our customers. Recent advancements, such as the launch of pre-composed solutions, commercetools Foundry for B2C Retail and B2B Manufacturing, are helping accelerate the adoption of composable commerce, expediting implementations, as well as time to value.
As commercetools continues to grow, it’s immensely rewarding to witness the progress of composable commerce and how this approach is enabling countless businesses worldwide to deliver exceptional shopping experiences. This recognition by Gartner is a testament to the power of innovation in digital commerce, a belief that lies at the heart of commercetools.
To learn more about commercetools position as a Leader, download your complimentary copy of the 2024 Gartner Magic Quadrant report today.
Dasha leads Product Marketing at commercetools. Software engineer by profession but a creative at heart, she found her happy place in marketing. With 15 years of experience in tech, she concurs that “Innovation distinguishes between a leader and a follower.” Loves problem-solving, big libraries and 80s music.