commercetools recognized as a Leader in Digital Commerce for the 6th year in a row by Gartner®

commercetools was recognized as a Leader for the sixth consecutive year in the 2025 Gartner® Magic Quadrant™ report based on its “Completeness of Vision” and “Ability to Execute.” Here, we explain our understanding of the report and highlight how we’re driving the success of commerce for hundreds of global enterprises.

Bold innovation has continuously reshaped digital commerce this year. From agentic AI taking the world of commerce by storm to unified commerce becoming a reality after decades of clunky omnichannel journeys, global enterprises now have access to a wide array of commerce technologies to achieve unmatched performance and revenue growth. 

In this ever-evolving landscape, AI-first and composable solutions, as provided by commercetools, have been instrumental in enabling global enterprises to take commerce to the next level. In our opinion, this has resulted in commercetools being named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Commerce for the sixth consecutive year. 

Since 2008, the market analyst firm Gartner has released its Magic Quadrant, evaluating eCommerce technology providers across their “Completeness of Vision” and “Ability to Execute.” The Magic Quadrant categorizes vendors into four distinct groups based on their market performance and differentiation: Leaders, Challengers, Visionaries and Niche Players. With unbiased and straightforward information on top vendors in digital commerce, the Magic Quadrant is uniquely positioned to help business leaders find the technologies that best meet their requirements. 

We’re proud to be named a Leader in the 2025 Gartner Magic Quadrant for Digital Commerce, a recognition that we feel reinforces our belief that AI-first and composable solutions will shape the future of commerce — and demonstrates our ongoing commitment to innovation and excellence. 

Global enterprises, no matter if they’re B2C retailers or B2B organizations, are increasingly turning to commercetools to reimagine commerce and boost business outcomes, such as:

• The American outdoor apparel retailer L.L. Bean leveraged commercetools’ enterprise-grade platform for its most successful peak season yet. 

• Canada’s leading pet store, Pet Valu, unified physical and digital experiences — and accelerated time to market by 40%. 

• The Australian electronics retailer Jaycar unified digital and in-store shopping in just seven weeks. 

• The leader in stationery, lighter and shaver markets, BIC, enabled international expansion across its B2B clientele in the Middle East and Africa regions. 

• The Chilean B2B distributor Adelco increased eCommerce sales by 400% with a hybrid sales strategy. 

We believe further evidence of large-scale businesses recognizing our capabilities includes commercetools being named a Customers’ Choice in the 2025 Gartner® Voice of the Customer for Digital Commerce, with a 89% ‘willingness to recommend’ score based on 28 reviews as of January 2025.

At the same time, we feel the continued trust in commercetools is driven by our steady flow of innovations, consistently delivering new capabilities for our customers, including: 

• commercetools InStore, launched early this year, helps enterprise retailers unify physical and digital channels without the limitations of POS (point-of-sale) systems. This solution enables retailers to bring critical use cases to life, from cross-channel promotions and loyalty to unified fulfillment and returns. 

• Groundbreaking solutions for agentic shopping, such as the Commerce MCP and AI Hub, enable AI agent interactions with other commerce systems and autonomous sales, as well as conversational checkout experiences using external LLM platforms. Plus, commercetools Cora, the only context-aware solution for conversational commerce, provides further evidence of commercetools’ innovation DNA and technology leadership. 

• Finally, commercetools joined Stripe and OpenAI as a launch partner of the Agentic Commerce Protocol (ACP), an open standard designed to help AI agents securely connect with commerce systems, complete purchases and sync product catalogs. 

From empowering enterprises to deliver seamless, channel-agnostic experiences to enabling AI agents to complete orders effortlessly, commercetools remains committed to breaking down the boundaries of commerce — and is poised to continue leading the market in the years ahead.

We believe this recognition by Gartner is a testament to the power of innovation in all things commerce, a belief that lies at the heart of commercetools.

To learn more about commercetools’ position as a Leader, download your complimentary copy of the 2025 Gartner Magic Quadrant report today.