28 Billion USD
120
Paris, France
Food
B2C
As a multi-brand food corporation, Danone needed a flexible data model for their localized projects and D2C business model.
With the headless commerce architecture and highly scalable cloud-native platform of commercetools, Danone found the flexible data model that they needed to meet their business goals.
We were stuck in the past, with very monolithic decisions having to be made. So we decided to switch to a MACH architecture, which allows us to be modular, to pull components in and out. Fundamentally, we are building a modular system, we are making impactful choices for commerce and we absolutely put commercetools at the heart of this.
Global Enterprise Solutions Manager, Danone
Danone was granted access to best-in-class technology solutions at a cost that all markets could afford. The global core technology assets were placed at a content, profile and data level, and local activation decisions were put in the hands of the markets to customize to fit their specific business needs and capabilities.
Flexibility to offer different types of pricing, discounts and subscriptions for brands with different products.
Single platform with a market template and localization enabled a phased global roll-out.
Limitless customization to store any range of products offered by Danone's brands.
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