28 Billion USD
We were stuck in the past, with very monolithic decisions having to be made. So we decided to switch to a MACH architecture, which allows us to be modular, to pull components in and out. Fundamentally, we are building a modular system, we are making impactful choices for commerce and we absolutely put commercetools at the heart of this.
Global Enterprise Solutions Manager, Danone
Danone was granted access to best-in-class technology solutions at a cost that all markets could afford. The global core technology assets were placed at a content, profile and data level, and local activation decisions were put in the hands of the markets to customize to fit their specific business needs and capabilities.
Flexibility to offer different types of pricing, discounts and subscriptions for brands with different products.
Single platform with a market template and localization enabled a phased global roll-out.
Limitless customization to store any range of products offered by Danone's brands.