Dawn Foods
The Challenge
To meet the demands of an evolving customer base and to expand, Dawn Foods sought to add self-service capabilities leveraging eCommerce so customers could quickly and efficiently manage their accounts, browse product catalogs and place orders.
The Solution
For a modern commerce architecture, as well as a future-proof, flexible and agile solution, Dawn Foods selected commercetools in the backend and Contentstack for the frontend to give Dawn Foods maximum flexibility.
With Dawn Foods’ cart and checkout processes, all built on commercetools, customers can see their order history, pick the order and then reorder – three clicks, and they’re done. Plus, with the new eCommerce functionality, customers can view the entire product catalog online for the very first time. This was never possible before.
Why it was a success
Since the launch of Dawn Foods’ new eCommerce system, more than half of their customers already registered during the roll-out phase; nearly all orders placed via their eCommerce site includes products that customers didn’t buy before (up to 2 new products per customer); once customers have placed 2 to 3 orders online they are then placing every order online; and Sales reps’ relationships with customers are actually deepening because of eCommerce site.
Top capabilities for
Dawn Foods
By exposing customers to more Dawn products increased basket sizes by up to 10%.
Easily launch and modify customer touchpoints without changing code or new channel-specific content needed.
Customers can quickly and easily navigate the extensive product catalog without re-entering shipping or billing information.
