As an online pure player, Eurail interfaces with their consumers exclusively via their webshop(s) as well as through email and social media. This posed several challenges for the commerce transformation project. First, the websites had to be easy to navigate and user-friendly for consumers, while being easy for developers to use. Second, because several rail and ferry companies partner with Eurail, B2B interfaces were a high priority. But the biggest challenge was that the new CMS had to be implemented during active operations with no site downtime.
Eurail opted for a hybrid approach to content and commerce; selecting the commercetools platform on the backend and Adobe Experience Manager (AEM) for content management on the front end. Because commercetools has an API-first architecture, it provides all the eCommerce capability Eurail requires while supporting their digital business strategy.
The maintenance costs have sunk dramatically since the implementation [of commercetools] and it is possible to quickly and easily develop new APIs as connections with our partners.
Scrum Master/Agile Coach, Eurail
Thanks to this flexible hybrid approach, the Eurail team can put content online and communicate across every retail channel quickly and without the help of an IT specialist. This enables Eurail to respond quickly and effectively to market trends, for example, through incentives and offers.
Real-time control over digital and third-party POS systems such as Partner Railway Stations.
Integration with Adobe Experience Manager integration enables unique digital commerce experiences.
Single platform scaled to support a phased roll-out and real-time commerce updates.