JSW One
The Challenge
When the business leaders at JSW Group first envisioned the JSW One B2B online commerce platform, they knew they needed a vendor that would meet their business needs in terms of sheer magnitude. Afterall, India is home to 17.7% of the world’s population and an incredibly large market – and JSW One plans to sell their wares all over the country. They required a solution that can scale up as they grow and keep pace with their business progress.
The Solution
The commercetools platform provided the possibility to utilize modular MACH architecture. The easy scalability of the underlying infrastructure was key to create such a big marketplace.
Why it was a success
The reason behind JSW One’s initial success came down to the impressive collaboration between the implementation partner Royal Cyber and the commercetools professional services team. The commercetools integrations team was instrumental as well with providing support on third-party integration use cases.

Top capabilities for
JSW One
Configurable information model and variant dimensions.
Hosting environments in AWS Cloud enables the business to scale new projects.
Decoupling the backend increased the range of channels and touchpoints presented to customers.
