Customer Story

JSW One

How JSW One launched a B2B solution in one of the world's biggest markets with commercetools.
300 Sales Channels
300 Commerce APIs
99,999% Uptime

The Challenge

When the business leaders at JSW Group first envisioned the JSW One B2B online commerce platform, they knew they needed a vendor that would meet their business needs in terms of sheer magnitude. Afterall, India is home to 17.7% of the world’s population and an incredibly large market – and JSW One plans to sell their wares all over the country. They required a solution that can scale up as they grow and keep pace with their business progress.

The Solution

The commercetools platform provided the possibility to utilize modular MACH architecture. The easy scalability of the underlying infrastructure was key to create such a big marketplace.

JSW One’s online shop is poised to sell thousands of steel products in countless configurations by weight, grade, and length. Consequently, it is imperative that their commerce platform is flexible and customizable enough to handle such intricate product features, as well as model and pricing structures. Luckily, flexibility, customization, and scalability is in commercetools’ DNA, so we can easily rise to meet such requirements.

Dirk Hoerig
CEO and Co-Founder, commercetools

Why it was a success

The reason behind JSW One’s initial success came down to the impressive collaboration between the implementation partner Royal Cyber and the commercetools professional services team. The commercetools integrations team was instrumental as well with providing support on third-party integration use cases.

A tech-based solutions platform serving JSW Group's B2B and B2C customers.
Region
APAC
Industry
Manufacturing
Business Model
B2B
Migrated from
New Project
Revenue
11 Billion USD
Markets
150+
Headquarters
Mumbai, India
Worked with Partners
Royal Cyber

Top capabilities for

JSW One

PIM

Configurable information model and variant dimensions.

Commerce in the Cloud

Hosting environments in AWS Cloud enables the business to scale new projects.

100% Headless

Decoupling the backend increased the range of channels and touchpoints presented to customers.