Salling Group customer story
Salling Group Possibility Story

How Salling Group reduced their operating costs by 75% and launched new web shops within 60 days.

SaCustomer Possibility Story of how Salling Group lowered their operations costs, reduced our time-to-market and improved their mobile experience
Salling Group customer logo
With more than 1,600 shops, Salling Group is Denmark’s largest retailer. Their holdings include household chain brands, such as fotex, Bilka, Netto, Salling and Wupti, as well as Starbucks and Carl’s Jr. franchises in Denmark, and more than 1,400 stores and web shops in Poland and Germany.
Total Cost of Ownership
Commerce APIs
Visitor Conversion Rate
  • B2C
  • Retail
  • SAP Hybris
  • EMEA

The Challenge

The company realized they needed to strengthen their omnichannel experience, which required technology that would serve their customers across all digital channels. Furthermore, it was clear that their existing SAP Hybris setup was not scalable in terms of cost efficiency and was hindering their ability to recruit talent.

The Solution

Salling Group replaced their monolithic platform, implementing a new tech stack with the commercetools headless commerce architecture at its core. Focused on delivering modern UX designs with a mobile-first mindset, they incorporated Magnolia’s headless CMS, microservices, APIs, and Jamstack.

We have lowered our operations costs, reduced our time-to-market, made it easier to recruit talented employees and vastly improved our mobile experience. We received an award for the best German connected retail solution and...we’re just getting started.
Tina Lykke Kristensen

Senior Manager, Non-Food eCommerce, Salling Group

Salling Group customer logo

Why it was a success

The solution brought time-to-market for their new web shops down to a 2-month lead time and lowered operation costs by 75%. It also enabled each brand to customize their online shop and content, while still working under the same technology. Additionally, release cycles increased from once every other week to multiple times per day.

Salling Group's digital commerce was awarded the best German connected retail solution

commercetools features for Salling Group

Commerce in the Cloud

From 2 platform updates a year to daily platform and feature updates.

PIM (Product Information Management)

Consolidation of commerce data from 2 brands onto a single platform.

100% Headless

Frontend flexibility allowed API integration with Magnolia CMS.

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