The company realized they needed to strengthen their omnichannel experience, which required technology that would serve their customers across all digital channels. Furthermore, it was clear that their existing SAP Hybris setup was not scalable in terms of cost efficiency and was hindering their ability to recruit talent.
Salling Group replaced their monolithic platform, implementing a new tech stack with the commercetools headless commerce architecture at its core. Focused on delivering modern UX designs with a mobile-first mindset, they incorporated Magnolia’s headless CMS, microservices, APIs, and Jamstack.
We have lowered our operations costs, reduced our time-to-market, made it easier to recruit talented employees and vastly improved our mobile experience. We received an award for the best German connected retail solution and...we’re just getting started.
Senior Manager, Non-Food eCommerce, Salling Group
The solution brought time-to-market for their new web shops down to a 2-month lead time and lowered operation costs by 75%. It also enabled each brand to customize their online shop and content, while still working under the same technology. Additionally, release cycles increased from once every other week to multiple times per day.
From 2 platform updates a year to daily platform and feature updates.
Consolidation of commerce data from 2 brands onto a single platform.
Frontend flexibility allowed API integration with Magnolia CMS.
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