The existing monolith platform stood in the way of Express' potential growth. They needed a new commerce platform that facilitated the development of innovative solutions and could adapt to consumer behaviour and their changing buying needs.
The commercetools microservices, API-based, headless approach makes us faster. We went from releasing updates every 2 to 3 months to multiple releases a week. This helps us meet the needs of the business and keep up with market demands.
VP of Enterprise Architecture, Commerce and Integration, Express
Express had been incrementally replacing their Oracle ATG platform with headless components, which required reviewing the market for the most appropriate digital commerce platform. This ultimately led them to choosing the pioneers of headless commerce: commercetools.
In 2020, a promotion unexpectedly went viral, resulting in 3x the traffic of their largest Black Friday sale. Express was aware of this, not because of any degradation, but because they received alerts that the systems were auto-scaling. There was no slowdown on the site.
Additionally, Express' pace of innovation has dramatically increased while reducing risk thanks to their MACH approach. In the 3 months leading to Black Friday, Express made 5 major changes to their digital experience: not only was Klarna added for payments, they also added a new version of the BOPUS feature, significantly improved product detail pages, rebranded and restructured their loyalty program and integrated Stylitics Outfitting throughout their site.
In-store kiosks allow customers to browse and order products that are not available in the store.
Inventory, pricing and promotions are updated in real-time across all sales channels.
Implemented fixed-price promotions as a custom feature.