Customers no longer just purchase their favorite fashion brand. They want to experience it on multiple channels which are all seamlessly interconnected. Read more in our Fashion Case Studies.


Being in fashion today means being style-savvy and tech-savvy

The fashion industry is undergoing a major digital transformation, seen in the shift from brick-and-mortar stores to technology-driven channels and devices like mobile, social, and voice. Now more than ever, it is imperative that fashion companies embrace these emerging technologies and find new ways to become agile.

commercetools’ modern eCommerce architecture enables fashion brands with the flexibility to innovate quickly and scale in real time. Learn more about how our customers like EXPRESS are using microservices and API-first commerce to gain agility and add personalization to their customer experience.

Embrace Digital Transformation
Matching Consumers' Expectations

New consumer demands require eCommerce at the speed of MACH

Fashion consumers are no longer content with a simple purchase transaction – they want to engage, interact with, and influence the brands from which they buy. In order to meet these new expectations and prepare for what’s next, fashion retailers need to be able to quickly integrate new channels, seamlessly add new touch points, and freely innovate on new devices like touch-screen mirrors for example.

In these two case studies, learn why iconic fashion retailer Carhartt WIP and fashion media brand Highsnobiety adopted commercetools’ MACH architecture to gain speed and agility.

Drive sales where today’s customers shop: social media

Social network integrations have turned Instagram, Pinterest, and Facebook into platforms where shoppers not only follow their favorite brands, but actually make purchases as well. For example, Instagram checkout allows users to complete a transaction within the channel without ever being re-directed to a web store.

Learn more about the commercetools Social Media Commerce Solution, which gives your team ultimate speed, control and flexibility to drive sales from these channels. In just 3 weeks, you can launch a Facebook, Pinterest or Instagram store and start turning followers into buyers, reviewers, and influencers in one fluid transaction.

The Importance of Social Media
Omni Channel Touchpoints

Connect APIs to any channel, device, and touch point

Modern APIs are at the core of digital commerce, as they let you connect to all frontends and third-party applications. For fashion brands and retailers, APIs enable flexibility to create new digital experiences on any touch point – like Buy Online Pickup In-store, endless aisle, and mobile POS.

There is a difference between having APIs and being API-first. commercetools is API-first, which allows us to deliver 24/7 performance and uptime for your online store. Say you’re having a flash sale and you developed a one-page app that is focused on a single product. We can scale that up independently from everything else going on on your website, so you will never see any performance segregation. Learn more about the benefits of API commerce.

Grow brand loyalty with unique customer personalization

According to this WWD article, it is critical for brands to think experientially when examining and enhancing their customer’s shopping journey, “whether it’s an airport kiosk, a pop-up store, a new loyalty program or differentiated merchandise.”

Thanks to machine learning and AI technology, fashion brands can now use transactional and behavioral data to predict what someone might like before they buy it. This makes for a richer, more engaging digital experience and also helps build brand loyalty.

In our case study for Highsnobiety, learn how the global media brand used content-driven data to build a personalized online shopping experience with on-demand sale alerts and tailored product drops.

Personalized Experiences

White Paper: Reshaping the Global Fashion Industry

Fashion Industry White Paper

This white paper takes an in-depth look at the major changes in the global retail industry including “The Retail Apocalypse”, the rise of digital commerce, and the ways in which retailers are adapting – like improving their brand experience and scaling their business.


White Paper: Migration to commercetools

Migration White Paper

Moving from a monolithic commerce platform to commercetools! This white paper leads architects and their teams through the platform migration from a monolithic legacy commerce platform such as SAP Hybris or IBM Websphere to commercetools.