Being in fashion today means being style-savvy and tech-savvy
The fashion industry is undergoing a major digital transformation, seen in the shift from brick-and-mortar stores to technology-driven channels and devices like mobile, social, and voice. Now more than ever, it is imperative that fashion companies embrace these emerging technologies and find new ways to become agile.
commercetools’ modern eCommerce architecture enables fashion brands with the flexibility to innovate quickly and scale in real time. Learn more about how our customers like EXPRESS are using microservices and API-first commerce to gain agility and add personalization to their customer experience.
New consumer demands require eCommerce at the speed of MACH
Fashion consumers are no longer content with a simple purchase transaction – they want to engage, interact with, and influence the brands from which they buy. In order to meet these new expectations and prepare for what’s next, fashion retailers need to be able to quickly integrate new channels, seamlessly add new touch points, and freely innovate on new devices like touch-screen mirrors for example.
Drive sales where today’s customers shop: social media
Social network integrations have turned Instagram, Pinterest, and Facebook into platforms where shoppers not only follow their favorite brands, but actually make purchases as well. For example, Instagram checkout allows users to complete a transaction within the channel without ever being re-directed to a web store.
Learn more about the commercetools Social Media Commerce Solution, which gives your team ultimate speed, control and flexibility to drive sales from these channels. In just 3 weeks, you can launch a Facebook, Pinterest or Instagram store and start turning followers into buyers, reviewers, and influencers in one fluid transaction.
Connect APIs to any channel, device, and touch point
Modern APIs are at the core of digital commerce, as they let you connect to all frontends and third-party applications. For fashion brands and retailers, APIs enable flexibility to create new digital experiences on any touch point – like Buy Online Pickup In-store, endless aisle, and mobile POS.
There is a difference between having APIs and being API-first. commercetools is API-first, which allows us to deliver 24/7 performance and uptime for your online store. Say you’re having a flash sale and you developed a one-page app that is focused on a single product. We can scale that up independently from everything else going on on your website, so you will never see any performance segregation. Learn more about the benefits of API commerce.
Grow brand loyalty with unique customer personalization
According to this WWD article, it is critical for brands to think experientially when examining and enhancing their customer’s shopping journey, “whether it’s an airport kiosk, a pop-up store, a new loyalty program or differentiated merchandise.”
Thanks to machine learning and AI technology, fashion brands can now use transactional and behavioral data to predict what someone might like before they buy it. This makes for a richer, more engaging digital experience and also helps build brand loyalty.
In our case study for Highsnobiety, learn how the global media brand used content-driven data to build a personalized online shopping experience with on-demand sale alerts and tailored product drops.