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Fashion & Lifestyle

Reimagine fashion and lifestyle retail with composable commerce

Create unique eCommerce experiences for your customers, so they can shop your products in style. With commercetools, you have all of the components to build and run future-proof shopping experiences.

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commercetools Industries Fashion & Lifestyle Trends & High Tech Experience

Fashion & Lifestyle Opportunities Reshaping the shopping experience through digital transformation

Customers are no longer content to simply make online purchases from their favorite fashion brand. They expect personalized omnichannel experiences that allow them to switch seamlessly from one channel to another. Here's how commercetools helps.

Agile innovation

Swiftly adapt to trends and changing consumer behaviors, ensuring you keep a competitive edge in the market.

Scalable growth

Effortlessly handle surges in demand, expanding your online presence and enhancing customer experiences without limitations.

Personalized engagement

Create tailored shopping experiences, boosting customer loyalty through personalized recommendations, content and offers.

We are now saving time and money in eCommerce. We have a lot more design options. And, now our focus is entirely on the shopping experience of our customers.
MATTHE WOOSLEY

GLOBAL PRESIDENT, 66°NORTH

When we looked at our objectives and business needs, we did not find a single platform solution that fit the bill. commercetools Composable Commerce offered a solution that met our needs, allowed continuous flexibility for future needs and gave us access to all the best-of-breed platforms for our end-users.
CARINA TON MICHEAL

GROUP HEAD OF TECHNOLOGY, APG & CO.

The commercetools microservices, API-based, headless approach makes us faster. We went from releasing updates every 2 to 3 months to multiple releases a week. This helps us meet the needs of the business and keep up with market demands.
BRENDAN GUALDONI

VP OF ENTERPRISE ARCHITECTURE, COMMERCE AND INTEGRATION, EXPRESS

commercetools for Fashion & Lifestyle Take your brand to the next level with commercetools' portfolio of products

Empower your business to innovate, scale and captivate customers by integrating our solutions into your tech stack. 

B2C Commerce
Build and run outstanding shopping experiences
commercetools Frontend
Deliver stunning digital storefronts at lightning speed
commercetools Checkout
Make every touchpoint a sales opportunity

Reimagining digital commerce for global fashion brands

66°North moved to a flexible, microservices-based architecture that saves time and money.

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Customer Possibility Story of how the fashion label 66°North moved to a flexible, microservices-based ecommerce

Express went from releasing updates every 2 to 3 months to multiple releases a week.

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Express customer case story

Loomstate wove together commercetools Composable Commerce and Frontend to deliver richer customer experiences.

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How Loomstate wove together commercetools Composable Commerce and Frontend to deliver richer customer experiences

Every area of your fashion & lifestyle business benefits from composable commerce

Future-proof your fashion & lifestyle digital commerce

For business leaders

Accelerate your feature delivery and innovation

For technology teams

Boost your eCommerce growth

For eCommerce

Ensure compliance and lower costs

For finance

Reimagine fashion retail with our resources

Whitepaper
How to Compose Your Commerce in 2023
Whitepaper
The Omnichannel Playbook: Leveraging Composable Commerce for Omnichannel Experiences
Whitepaper
The Data-Centric Commerce Guide
Booklet
Cross-Border eCommerce: A Checklist for International Growth