Best-in-class commerce that turns consumers into customers
All the components you need to embrace incremental innovation and deliver outstanding shopping experiences that delight customers, driving conversion rates that deliver revenue growth.
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WHY CHOOSE COMPOSABLE COMMERCE FOR B2C Meet your customers wherever they are today, and always be ready for what’s next
In today’s fast-paced world, traditional commerce platforms can’t meet the evolving needs of consumers. With the enhanced flexibility, scalability and performance of commercetools Composable Commerce for B2C, you can adapt and make changes easily and without risk, so you can consistently make your customers happy.
Better experiences for more customers
Make shopping with your brand easier and more engaging by easily powering up remarkable experiences. Empower customers to make purchases, however, whenever and wherever they want.
Better performance for more transactions
Reduce shopper frustration and cart abandonment by eliminating slow page loading, glitches and crashes during both planned shopping events and unplanned traffic spikes.
Smarter Investments for more innovation
Re-direct funds formerly used for maintenance and upgrades to create true omnichannel experiences and build innovative features that differentiate you from your competition.
WHAT’S INSIDE Robust components to build and run outstanding shopping experiences
commercetools Composable Commerce for B2C provides powerful components that deliver the flexibility you need to build and future-proof your digital commerce success.
Commerce engine
Everything you need to make the heart of your commerce beat: From cart and checkout optimized for high performance to robust product catalog, pricing and promotions and more.
Omnichannel freedom
Create unique brand experiences across all touchpoints, devices and technologies while streamlining multi-brand/region/channel commerce operations on a single platform.
Flexibility and control
Empower your teams to drive higher sales. Whether it's experimenting with new marketing campaigns or developing new features, our tools make it easy to build and manage great commerce experiences.
WHAT YOU CAN ADD Leverage commercetools to deliver more value
B2C businesses delivering best-in-class shopping experiences
By migrating off its legacy commerce platform and onto a flexible API-first, microservices-led cloud service, John Lewis & Partners gained the flexibility to adapt to consumer behavior and provide customized digital commerce journeys.
READ THE JOHN LEWIS & PARTNERS STORY
Switching to commercetools enabled Ulta Beauty to improve its omnichannel capabilities, enhancing the customer experience in new and engaging ways.
READ THE ULTA BEAUTY STORY
Embracing composable commerce makes it easy for flaconi to add new functions and shops, run A/B testing easily, experiment with new storefronts and, if necessary, readjust and adapt with ease to meet customers’ demands.
READ THE FLACONI STORY