Scalable platform supports strong growth of online perfumery
Munich (Germany), April 28, 2020 – flaconi, the largest online pure player in Germany’s beauty industry, has chosen commercetools to develop their new commerce solution. With a cloud-native, microservices-based architecture, the commercetools platform supports flaconi’s rapid growth plans, including the introduction of new features, shops and business models. In conjunction with commercetools, Frontastic was selected as the frontend solution.
Currently with over 45,000 products from 720 international brands, flaconi has more than tripled its turnover since 2014. Not surprisingly, its existing system was no longer able to cope with this impressive growth. With an expected annual increase in turnover of up to 50 percent, flaconi sought a provider that could ensure support for their future growth.
While flaconi aims to offer its customers a first-class shopping experience across all end devices, no matter how much they expand, they have always required the operation of their shop remain stable and all processes be managed properly. In 2019, flaconi started to replace their legacy system with commercetools software. commercetools was chosen for a couple reasons. First was because of its lean, adaptable backend that could be easily integrated with the front-end solution from Frontastic. But what really sealed the deal was commercetools’ high scalability and seamless integration into existing architecture, both functionally and technically.
"We are delighted to accompany the flaconi team on its way to becoming the European number one in beauty eCommerce,” says Hauke Rahm, Head of Customer Success at commercetools. “This requires a powerful, flexible technology. After all, customers in the beauty segment are extraordinarily demanding: they expect not only products tailored to their needs, but also an equally individualized and appealing shopping experience. To be able to offer them exactly that, retailers must be agile and interact with customers across all channels.”
Sven Rosemann, Director of Technology at flaconi adds, "By combining the software solutions from commercetools and Frontastic, we aim to drastically reduce the time to market for new functions and business models and sustainably increase the productivity of our technology team."
flaconi is the largest online pure player for beauty products in Germany. The online shop's comprehensive portfolio consists of over 720 international brands and 45,000 products. With the categories perfume, care, make-up, hair care and accessories, flaconi covers all product segments from drugstore to natural cosmetics and premium. flaconi was founded in 2011 and employs over 400 people at its headquarters in Berlin-Charlottenburg and its logistics centre on the outskirts of Berlin. The online shop has won numerous awards and is represented in Germany, Austria and Poland.