IDC Worldwide B2C Digital Commerce 2024

IDC MarketScape: Worldwide B2C Digital Commerce 2024

by IDC

IDC MarketScape: Worldwide B2C Digital Commerce 2024

About the Analyst Report

commercetools named a Leader in B2C midmarket growth report

IDC, a globally recognized market intelligence firm, recently unveiled its latest MarketScape report that serves as guidance for B2C midmarket business leaders. 

The scope of this report extends beyond vendor assessments, offering valuable insights and tailored advice for B2C midmarket businesses. It underscores the concept of transcendent commerce and explores the challenges and opportunities for midmarket B2C SaaS buyers. Notably, it highlights the increasing relevance of adopting composable elements to address evolving growth needs.

Within IDC's review, commercetools secures its place in the esteemed Leaders category, a testament to our unwavering commitment to excellence and innovation. The report commends commercetools for its flexibility and cloud-agnostic infrastructure, and dedication to un-opinionated APIs, positioning it as the preferred choice for organizations in search of composable commerce solutions.

Key Takeaways

  • Essential growth strategies B2C companies are focusing on for 2024.
  • User-friendly chart categorizing 20 top vendors into 4 segments: Leaders, Major Players, Contenders and Participants.
  • Detailed summaries of each vendor's strengths, challenges and insights on optimal use cases.


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