Unlock the power of composable commerce technology for Black Friday and Cyber Monday success
commercetools & Google Cloud

About the Webinar
While shoppers eagerly await Black Friday in hopes of scoring jaw-dropping sales, a majority of retailers — especially those that sell online — dread the day as it can present a slew of challenges that sabotage the customer’s experience and run the risk of lost revenue. No retailer can afford revenue losses on the biggest shopping day of the year, yet Germany’s largest digital beauty retailer, flaconi, has learned how to turn Black Friday from the most stressful day of the year to the most profitable one.
During this webinar, you’ll learn how flaconi ensures year-over-year success, gain actionable tips from the brand, as well as our partner, Google Cloud, on how you can maximize success during the upcoming Black Friday season, and uncover why the world’s greatest brands know their Black Fridays will always be a success with composable commerce.
Key takeaways
- Discover what every retailer must implement to guarantee stability for Black Friday, Cyber Monday and future sales events.
- Learn how a composable tech stack ensures scalability to effortlessly manage Black Friday and Cyber Monday sales spikes.
- Explore why a winning Black Friday and Cyber Monday strategy depends on the perfect synergy of people, technology and thorough preparation.
About the Speakers
Mary Rebecca is a Senior Product Marketing Manager at commercetools, focused on B2C. With over a decade of experience across product and marketing teams, she excels at crafting GTM strategies and positioning products to drive growth and deliver value.
