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The Business Leader Guide to Digital Storefront Technology

by commercetools

The Business Leader Guide to Digital Storefront Technology

About the guide

How to craft and adapt your digital storefronts with commercetools Frontend

With speed, high performance and mobile optimization now table stakes for crafting exceptional online shopping experiences, powering up your digital storefront technology is more important than ever. After all, the technology behind the scenes can make (or break) your frontend performance. 

That makes it imperative for business leaders, marketers and digital teams to understand the basics of frontend technology, the options available, and how it translates into business value and success. 

The business leader guide to digital storefront technology will give you the essentials to make your customer experience the centerpiece of your strategy with commercetools Frontend. 

What’s inside

  • What performance for digital storefronts entails and how it aligns with your business goals.
  • An overview of selecting and developing your digital storefront through collaboration between business and tech teams.
  • The ins and outs of a frontend-as-a-service (FEaaS).
  • The benefits of commercetools Frontend, featuring success stories from Loomstate, CHRONEXT, Christie Cookie Co. and more.
  • Strategies for gaining buy-in from technology teams.
  • Ways to accelerate the implementation of commercetools Frontend.

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