Building Sustainable Business Value While Optimizing TCO
commercetools and Deloitte Digital
About the Webinar
Unleash the power of composable commerce to create long-term value and cost efficiency
In this webinar, senior eCommerce leaders explore how composable commerce goes beyond traditional TCO (total cost of ownership) metrics to deliver sustainable business value. Panelists from commercetools and Deloitte Digital share insights on managing TCO, minimizing “waste” (reducing inefficiencies in technology spending, resource allocation and operational processes) and enhancing agility through a strategic cost management approach.
Using real-world examples, such as Interflora Group’s success with faster time-to-market and data-driven decisions, this webinar highlights how rethinking your investment can drive profitability, improve scalability and future-proof your digital strategy.
Whether you're in operations, finance, engineering or business management, this session will empower you to make smarter platform decisions that yield long-term growth and adaptability.
Key Takeaways
- Understand the full picture of TCO: Learn how to manage total cost of ownership, total cost of change (TCC), and total spend productivity (TSP).
- Discover the value of composable commerce: Explore how this approach enables faster innovation, scalability and profitability.
- Gain insights into effective cost management: Learn strategies for continuous optimization to enhance agility and ROI.
About the Speakers
Mary Rebecca is a Senior Product Marketing Manager at commercetools, focused on B2C. With over a decade of experience across product and marketing teams, she excels at crafting GTM strategies and positioning products to drive growth and deliver value.
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