Master B2B & commercetools
Watch industry leaders Andy Goodfellow, CTO at Zoro.com, Theresa Kuske, Senior Director of Digital Marketing at Chamfr and Steve Baruch, formerly of MSC Industrial Supply as the Chief Strategy & Marketing Officer, in this insightful webinar as they put the spotlight on the challenges and successes of digital transformation in B2B. This webcast, hosted by Master B2B, highlights real-world strategies and experiences from top practitioners, bringing the newly released research report "Accelerating Your Digital Vision: Taking Your Strategy to the Next Level'' to life.
You'll gain valuable insights into which obstacles these experts overcame to accelerate their organizations' digital maturity, adapting to a fast-changing market and balancing short-term ROI with long-term strategic investments.
Team culture and change management: Successful digital transformation begins with a strong internal culture and top-down commitment, with internal champions driving the change.
Investment in digital tools: Viewing technology as an enabler of business strategy rather than a cost center is crucial. Allocate resources effectively to enhance customer experiences.
Customer experience focus: Prioritizing customer experience is essential, particularly for younger demographics. Implement systems like NPS to gather feedback and correlate improvements with business growth.
