The Starter Guide for B2B Digital Commerce
White Paper

The Starter Guide for B2B Digital Commerce

by commercetools

The Starter Guide for B2B Digital Commerce

About the White Paper

Empowering B2B digital newcomers to succeed with composable commerce at speed  

As the B2B sector is unequivocally moving towards digital commerce, businesses must digitize commerce now or risk falling behind. However, digitizing commerce requires a closer examination of the appropriate technology that new-to-digital B2B firms should adopt: Should they opt for all-in-one platforms, develop their own solutions in-house, or embrace composable commerce?

For B2B manufacturers in the early stages of their digitization journey, this guide reveals how adopting composable technology is the optimal investment for swiftly and effortlessly implementing eCommerce solutions at a reduced cost.

Packed with customer stories, actionable steps and tested-and-tried best practices gathered from hundreds of B2B implementations by commercetools, this guide provides a practical route to unlock the value of composable commerce with speed and simplicity, every step of the way. 

Key Takeaways

  • What’s composable commerce and why it’s the ideal solution for B2B manufacturers venturing into digital for the first time. 
  • Best practices for leveraging composable technology, ranging from pre-composed solutions to pre-built integrations and GenAI. 
  • 6 actionable steps to launch your eCommerce solution and how digital newcomers like Normet, Dawn Foods and Orbia Wavin have successfully implemented it. 
  • Valuable recommendations for your digital future, covering strategy, organizational transformation and more.

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