Double Down or Hunker Down: Which Strategy will Drive Higher B2B Commerce ROI in 2023?

About the Webinar

To invest in tech or not to invest? The pros and cons of both strategies

Master B2B founders Andy Hoar and Brian Beck host a heated debate featuring two teams of industry experts with opposing opinions on whether businesses should be doubling down or hunkering down on technology investments right now.

Representing Team Double Down is Michael Scholz, Vice President of Product and Customer Marketing at commercetools and Riccardo Caruso, Vice President, Worldwide eCommerce and Digital Solutions at Cepheid, both strong proponents that risk delivers rewards. On Team Hunker Down is Steven Javor, Director of eCommerce North America at Schneider Electric and Chris Baltusnik, e-Commerce Transformation and Operations Leader at Owens Corning – who are adamant in their stance that now is not the time to spend big.

Key Takeaways

Insights to help you make the best decisions for your business

• With the impressive pool of talent now available, should you be hiring new folks or upskilling your current team and outsourcing when needed?
• What are the pros and cons of exploring new sales channels and business models in our uncertain economy?
• Is it time to invest in technology upgrades to ensure you’re ready for the future, or is it better to look for ways to improve what you already own?