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Mission Linen Supply Customers Story

How Mission Linen Supply quickly responded to sudden market changes with enhanced eCommerce

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Mission Linen Supply is a family-owned, privately held company and a leading provider of products and services to hospitality, medical and industrial businesses. Founded in 1930, the company has grown from a one-person operation to a top player in the linen rental and uniform industry, with 25 locations across five western states in the US.
increase in product numbers in one year
weeks to create a new website
new business model launched
  • B2B
  • Retail
  • Homegrown
  • Americas

The Challenge

When the Covid-19 pandemic hit in 2020, Mission Linen Supply’s rental and direct sales numbers were negatively impacted. The pandemic shutdowns forced their main customers — restaurants and hotels — to close their doors. Sales personnel could no longer visit customers and take their orders for them, removing the personal touch, and there was no digital channel for customers to buy from. To remain successful, Mission Linen Supply had to react quickly. That’s when they turned to commercetools to embrace online shopping as a way to reach their customers digitally.

The Solution

In May 2020, Mission Linen Supply rolled out a new B2B online shop that sells masks, hand sanitisers, cleaning products and more. These new revenue streams have helped the company weather the pandemic and have been a huge boost for its overall business. Mission Linen Supply was also able to boost its B2B offerings by 200% to adapt to the pandemic, easily adding to the 15,000-strong digital product catalog the company had started off with.

The headless approach — in my opinion — is the only approach companies should be looking at today. We were ahead of the curve in using APIs and headless. commercetools has really helped our development team because they can see how we built our APIs, and can then model their own custom APIs off of what commercetools does.
Dave Pattison

CIO and Vice President Information Technology, Mission Linen Supply

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Why it was a success

Using commercetools Composable Commerce made it very easy for Mission Linen Supply to get their B2B website exactly how they wanted it and, best of all, launch it in only six weeks. The website now has limitless possibilities for channel expansion, product catalog growth and engaging customer experiences.

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commercetools features for Mission Linen Supply

Unified Commerce Checkout

Gained the best of both worlds; adding products to a basket in person with a delivery driver or adding to the same basket online.


Can easily add new products and product ranges, with the number of new products offered to customers increasing by 200% in one year.


Customers can shop however they want, online or offline, without friction.

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