Master B2B & commmercetools
In the live session hosted by Master B2B at B2B Online, industry experts debated the readiness of AI for solving the data problem in B2B e-commerce. The panelists discussed the potential for inaccuracy in AI, its integration with existing systems and its impact on company culture.
While AI is not perfect and does present some risks, the audience said yes to embracing AI to help accelerate processes and improve customer service. Ultimately, the consensus was, that you can’t let perfection stand in the way of progress.
