Uncover the role of digital proficiency in C-suite leadership for B2B commerce
While it's commonly believed that top-tier executives must be digital wizards for eCommerce success, there's more to the story. Sure, digital skills are crucial, but can exceptional leadership make up for a lack of hands-on digital know-how?
Join Andy and Brian as they challenge Tom Jones, Senior Director of Customer Value at commercetools, about the idea that digital expertise at the top is the key to eCommerce glory. Can they win the debate that strong leadership trumps technical expertise?