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Video On-Demand

Treat Any Day like Black Friday Webinar

by Deloitte, commercetools and CommerceNext

About the Video On-Demand

Imagine a world in which you don’t have to start preparing your technology for Black Friday three months in advance. Where you could set up a flash sale on the fly and easily sail through an unexpected celebrity plug. For many eCommerce retailers, unfortunately, whenever there are spikes in traffic or sales, freezes and crashes are still the norm.

But, they don’t have to be. Today, composable commerce architecture is making it easy for retailers to treat any — and every — day, like Black Friday.

In this webinar, technology experts share how composable commerce is unwrapping a new normal for eCommerce retailers. By automatically scaling to support both expected and unexpected spikes in traffic, it’s making freezes and crashes a thing of the past, enabling seamless customer experiences and ensuring brands can capture every single sale.

Key Takeaways

  • Real stories from retailers in different stages of the transformation journey 

  • Details on how, by migrating in phases, retailers can make incremental changes that deliver results quickly

  • Insight on the importance of thinking of ‘composable’ in terms of both your technology and your teams

  • Confirmation that composable commerce is the solution for the future

Watch now

About the speaker

commercetools speaker image Kelly Goetsch
Kelly Goetsch
Chief Strategy Officer at commercetools

Kelly Goetsch is Chief Strategy Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG.

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Apurva Pangam
Principal, Deloitte Digital

Apurva has worked at Deloitte Digital for 16 years and serves as their Principal, where he focuses on driving large-scale global digital transformations.

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Dylan Valade
Head of Global e-Commerce Technology, PUMA and Ambassador, MACH Alliance

Dylan started his career by helping people figure out which tools would offer the biggest benefits. He is now the head of Global E-commerce technology for PUMA and a MACH Alliance ambassador.

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Deepa Shekhar
Director, Digital Marketing Technologies, Logitech

Deepa manages the strategy and execution of web experience management solutions, as Logitech’s Director of Digital Marketing Technologies.

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Veronika Sonsev
Co-Founder at CommerceNext

Veronika is the Co-Founder of CommerceNext. She has over 20 years of experience in writing about the industry's transformation into digital and the growth of E-commerce.

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