by commercetools
The ultimate B2B guide for digital commerce in 2023
B2B firms are digitizing commerce at a faster pace than ever to counterattack the effects of the pandemic, international conflicts and a looming recession. Against this challenging economic backdrop, how can B2Bs switch from surviving to thriving in 2023?
In this guide, the digital experts at commercetools share the latest trends, insights, success stories and predictions, so you’re up to speed with modern commerce for B2B this year.
How B2B buyer behavior has shifted toward omnichannel, B2C-like experiences and personalization.
An overview of technology megatrends shaping digital commerce, from cloud-native architectures and composable commerce to data management.
How the digital experts at commercetools see the market evolution and eight predictions for 2023.
Success stories across B2B industries, featuring Dawn Foods, Normet, Geberit, TROX and Danone, among others.
