Explore why your business should consider leveraging commercetools directly through Google Cloud or AWS marketplaces and how to get started.
Cloud marketplaces, such as Google Cloud Marketplace and AWS Marketplace, are online platforms where businesses can discover, purchase and deploy a wide range of software solutions and services that integrate with, or are built on, the respective cloud provider’s infrastructure. These centralized hubs enable tech leaders to browse pre-vetted, certified applications and services designed to integrate smoothly with their existing cloud infrastructure.
Playing a pivotal role in modern commerce and technology adoption, cloud marketplaces effectively solve some of the most common challenges faced by businesses, such as lengthy procurement processes, complex integration requirements and fragmented billing systems. By providing a unified platform for software acquisition and management, cloud marketplaces empower businesses to save time in sourcing and procurement, optimize costs and even strengthen security — benefits that clients such as Danone, Sephora and Woolworths have unlocked with commercetools.
8 benefits of using cloud marketplaces for commercetools
Businesses that purchase commercetools through Google Cloud Marketplace or AWS Marketplace, unlock a host of benefits that extend far beyond the software alone. Here’s a closer look at these advantages:
1. Simplified procurement process
Traditional software procurement often involves multiple steps, from vendor evaluation to negotiation and integration. Cloud marketplaces eliminate much of this complexity by offering pre-vetted, certified software solutions. Businesses can quickly discover commercetools, assess its features and purchase the product directly through the marketplace, streamlining the procurement process and reducing time to value.
2. Consolidated billing
Purchasing software through a cloud marketplace means businesses can combine software costs with existing cloud infrastructure bills. This consolidated billing approach simplifies expense management, providing a single, unified view of all cloud-related costs. For businesses already using Google Cloud or AWS, this integration reduces administrative overhead and makes budgeting more transparent.
3. Flexible payment options
Cloud marketplaces offer flexible payment terms tailored to various business needs. Whether it’s pay-as-you-go pricing, subscription models or enterprise agreements, businesses can choose a payment structure that aligns with their financial goals and preferences. This flexibility ensures that they can scale their investment in commercetools based on usage and growth.
4. Integration and compatibility
Purchasing commercetools through cloud marketplaces allows businesses to take advantage of seamless integration with their existing cloud infrastructure. This compatibility reduces integration complexities, accelerates deployment and allows them to leverage their current cloud resources without additional configuration hurdles.
5. Streamlined compliance and security
Compliance and security are critical considerations for any organization. Cloud marketplaces simplify these challenges by providing built-in compliance and security features. When using commercetools through Google Cloud or AWS Marketplace, businesses can trust that the solution meets industry standards and protects sensitive data, helping them adhere to regulatory requirements.
6. Cost management benefits
Businesses that have committed spend agreements or enterprise discounts with Google Cloud or AWS can apply these benefits to software purchases on the marketplace. This approach maximizes the value of existing cloud investments, making commercetools an even more cost-effective solution for commerce modernization.
7. Ease of deployment and updates
Deploying commercetools through a cloud marketplace is quick and straightforward. These platforms often provide pre-configured solutions that require minimal setup, reducing time to deployment. Additionally, businesses benefit from automatic updates and patches, ensuring they always have access to the latest features and security enhancements.
8. Enhanced vendor relationships
Cloud marketplaces facilitate stronger vendor relationships by providing access to dedicated support and resources. When purchasing commercetools through Google Cloud or AWS, businesses can rely on vendor-backed onboarding assistance, documentation and ongoing support, ensuring a smooth implementation and user experience.
An overview of commercetools on Google Cloud or AWS Marketplace
Purchasing and deploying commercetools Composable Commerce for B2C or B2B through a cloud marketplace is a straightforward process:
1. Discover what commercetools has in store on cloud marketplaces
Review commercetools’ solutions on the Google Cloud Marketplace or AWS Marketplace, including features, pricing options and integration requirements.
2. Initiate procurement
Complete the procurement process directly within the marketplace. Leverage consolidated billing to integrate commercetools costs with your existing cloud infrastructure expenses.
3. Deploy the solution
Once purchased, deploy commercetools using the pre-configured setup options provided by the marketplace. Follow the documentation and guidelines for seamless integration with your existing cloud environment. Access onboarding assistance, tutorials and dedicated support from commercetools to ensure a successful implementation.
4. Monitor and optimize
Use cloud-native monitoring and analytics tools to track the performance of your commercetools deployment. Continuously optimize its configuration to align with changing business requirements and customer needs.
Get started
By leveraging the benefits of cloud marketplaces — from simplified procurement and consolidated billing to seamless integration and compliance features — your businesses can unlock the full potential of commercetools and stay ahead in the competitive commerce landscape.
Start your journey with commercetools on Google Cloud Marketplace or AWS Marketplace using our 60-day free trial and take the first step towards building a modern, scalable and customer-centric commerce ecosystem.
Marlies Isabella Riepl is a seasoned marketing expert and the Team Lead, Global Partner Marketing at commercetools, where she spearheads global marketing with infrastructure partners. Passionate about fostering inclusivity in the tech industry, she co-founded the first "Women at commercetools" employee resource group.
Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.