Key takeaways:
What’s cloud-native SaaS?
Cloud-native SaaS is software built specifically to run in the cloud. Unlike traditional software installed on a company’s servers in its data center (known as “on-premise” or “on-prem”), cloud-native SaaS leverages the flexibility, scalability and reliability of cloud platforms such as Google Cloud and AWS.
In simpler terms: Cloud-native SaaS lets your business grow online without worrying about buying servers, managing software updates or handling sudden traffic spikes. For example, during Black Friday, your checkout process can handle thousands of extra customers automatically without downtime or slowdowns.
Businesses benefit because cloud-native SaaS handles the heavy lifting of IT infrastructure, allowing teams to focus on improving customer experiences and innovating faster.
Why cloud-native SaaS matters for your business
Cloud-native SaaS is more than a technical upgrade — it’s a growth enabler as it allows your business to scale, innovate and operate reliably without being held back by traditional IT limitations.
Here’s what cloud-native SaaS can do for your business:
Scale on demand: Automatically handle traffic spikes, like during holiday sales or product launches, without slowdowns or downtime.
Faster innovation: Release new features and updates quickly without disrupting existing services.
Resilient operations: Cloud-native systems recover automatically from failures, minimizing downtime and keeping your business running smoothly.
Global performance: Serve customers worldwide with faster response times, reducing latency and improving the user experience.
Flexibility and agility: Easily add, update or replace software components to adapt to changing market conditions and customer needs.
Cost efficiency: Pay only for the resources you use. Multi-tenant architectures further reduce costs by sharing infrastructure while keeping your data secure.
Reduced IT burden: Move infrastructure management to the cloud provider, so your team can focus on strategic projects instead of maintaining servers.
In short, cloud-native SaaS provides the foundation for scalable, resilient and cost-effective business operations, enabling your company to meet customer demand, innovate faster, and grow without technical bottlenecks.
Cloud-native SaaS and the rise of agentic commerce
As AI agents increasingly interact with websites and digital storefronts, businesses are facing unpredictable spikes in traffic and demand. As agentic commerce rises, it requires a scalable infrastructure that can dynamically respond to these loads without compromising performance. Cloud-native SaaS is uniquely equipped to handle this challenge, automatically scaling resources to ensure smooth interactions, even as AI agents continuously query your systems.
With cloud-native SaaS, businesses can:
Scale automatically: Handle sudden increases in AI-driven traffic without slowing down human users.
Maintain fast response times: Ensure every query, recommendation or automated interaction is seamless.
Reduce downtime risk: Built-in resilience and fault tolerance mean systems recover quickly from disruptions.
Moreover, cloud-native architecture enables teams to innovate and deploy AI integrations faster, supporting advanced commerce strategies such as:
AI-powered personalization and recommendations.
Automated pricing, promotions and inventory updates.
Intelligent customer support and virtual shopping assistants.
In short, cloud-native SaaS provides the foundation for businesses to handle both human and agent-driven interactions confidently while keeping costs predictable.
Cloud-native vs. similar terms
To avoid confusion, let’s break down some common terms:
Cloud-native vs. cloud computing: Cloud computing is the infrastructure and tools provided on demand by cloud providers. Cloud-native is an approach to building software that fully leverages the infrastructure from the start.
Cloud-native vs. SaaS: SaaS describes how software is delivered (over the internet). It can run anywhere, but cloud-native SaaS is designed specifically for cloud efficiency.
Cloud-native vs. multi-tenant: Multi-tenant architecture allows multiple customers to share the same software while keeping data separate. Cloud-native and multi-tenant often work together to maximize scalability and efficiency.
Cloud-native vs. cloud-hosted: Cloud-hosted apps are traditional applications that have been migrated from on-premises to the cloud. They may not fully benefit from cloud-native features like auto-scaling, modular design or faster updates.
How cloud-native SaaS autoscales online capacity
Cloud-native platforms use tools like load balancing and auto-scaling to dynamically adjust resources according to customer demand:
Load balancing: Traffic is distributed intelligently across multiple servers or locations to ensure consistent performance.
Auto-scaling: Cloud systems automatically add or reduce computing resources depending on usage, handling sudden surges effortlessly.
This means your website or app performs consistently, even during unexpected traffic spikes.
Security in cloud-native SaaS
Cloud-native SaaS platforms prioritize security more effectively than on-premises solutions:
Robust protection: Cloud providers invest heavily in encryption, firewalls, backups and disaster recovery.
Frequent updates: Systems are automatically patched and updated, reducing vulnerabilities.
Isolation and redundancy: Distributed architecture ensures that if one component is compromised, the rest of the system remains safe.
Regulatory compliance: Built-in compliance with GDPR, ISO 27001, SOC II and other standards.
How cloud-native SaaS reduces costs
Traditional IT setups — whether on-premises or simply hosted in the cloud — require businesses to plan capacity in advance. For seasonal peaks, such as holiday sales, this often means buying extra servers that sit idle for most of the year. On-premises systems also come with high costs for hardware, software, maintenance and IT staff.
Cloud-native SaaS solves these challenges:
Pay only for what you use: Resources scale automatically with demand, so you don’t waste money on unused servers or software.
Lower maintenance costs: Updates, security patches and system upkeep are handled by the provider, reducing the need for large IT teams.
Resource efficiency: Multi-tenant architectures allow multiple businesses to share infrastructure securely, spreading costs and improving overall efficiency.
In short, cloud-native SaaS lets you reduce your total cost of ownership while still accessing a robust infrastructure. You invest less in hardware and software, avoid unexpected IT costs and free your team to focus on strategic business initiatives rather than maintaining servers.
Enterprises that already benefit from commercetools’ cloud-native SaaS
By leveraging commercetools’ cloud-native architectures on platforms like Google Cloud and AWS, companies can handle spikes in online traffic, deploy new features faster and ensure a seamless customer experience. For example:
The American outdoor apparel retailer L.L.Bean relies on commercetools to deliver smooth online shopping experiences during peak seasons, ensuring customers can browse, order and checkout seamlessly — even during traffic surges.
The retailer of a wide assortment of health and wellness products, The Vitamin Shoppe, leverages cloud-native infrastructure to scale globally, supporting multiple locations and high-demand promotions while maintaining performance and uptime.
With commercetools, companies can focus on innovation and customer experience rather than worry about IT limitations, capacity planning or system maintenance. Cloud-native SaaS ensures businesses are ready to scale whenever and wherever their customers are shopping.
Scale your business faster with commercetools
Adopting cloud-native SaaS has never been easier. commercetools is available through major cloud marketplaces, enabling businesses to quickly deploy solutions, simplify procurement and benefit from secure, managed infrastructure.
By choosing cloud-native SaaS via these marketplaces, companies can start faster, scale effortlessly, and focus on driving growth. Whether your business is preparing for peak sales events or expanding globally, cloud-native infrastructure provides the foundation to innovate, scale and serve your customers with confidence.
Ready to take your business to cloud nine? Experience the benefits of cloud-native SaaS with commercetools with our 60-day free trial.
Manuela leads content strategy at commercetools. With over 20 years of experience in B2B SaaS, she writes about all things commerce by day and turns to fiction by night. She loves long walks, traveling, and, unsurprisingly, reading books.
