CHRONEXT Possibility Story How CHRONEXT built the basis for flexible growth to usher in a new era for digital trade in luxury watches.

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CHRONEXT is a global retail platform of new and refurbished luxury watches offering a collection of 7,000 items. The company provides comprehensive before and after sales service, including payment processing and logistics.
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Conversion Rate
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Localized Webstores
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Traffic via Mobile Devices
  • B2C
  • Fashion & Lifestyle
  • Adobe Commerce (Magento)
  • EMEA

The Challenge

CHRONEXT knew their existing website had reached its performance limit when loading and response time became so slow that customers were abandoning their cart. The site needed to be upgraded to a high-quality digital shop that would do justice to the high-quality luxury timepieces they sell.

The Solution

With commercetools and Frontastic, CHRONEXT developed a completely new marketplace based on headless technology, and in just 3 months was able to modernize functions such as CMS and product search, as well as greatly reduce page load time.

It would have taken us years to build a solution like this ourselves.
Emanuel Schleussinger

CTO, CHRONEXT

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Why it was a success

After a successful relaunch, CHRONEXT now provides a commerce platform that flexibly adapts to new requirements and matches both the high quality of their products and the high expectations of their clientele. This new commerce solution is responsive, technically stable and primed for international growth.

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commercetools features for CHRONEXT

PIM (Product Information Management)

Inventory, pricing and promotions updates in real-time on the website and app.

Storefront

Custom digital commerce buying experience integrates via APIs with Frontastic frontend.

Commerce in the Cloud

Platform stability reduced average visitor bounce rate by 28%.

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