How Geberit created an interactive online product catalog to wow their B2B customers.

In order to simplify the process of finding and selecting the right products, systems and (replacement) parts for their B2B buyers, the company needed a new digital strategy. At its core, it had to be a flexible, multi-channel business solution which would provide product data across various retail channels, and break new ground in digital catalog presentation to provide an easier, more intuitive shopping experience.

After a careful evaluation of various eCommerce systems, Geberit decided to adopt the commercetools solution. A particular motivation for this choice was the flexibility offered by the commercetools’ API-first approach and microservices architecture. The costs were also an essential factor. Here, commercetools was able to stand out thanks to its cloud model and pay-per-use price model.

In addition to commercetools, STEP from Stibo Systems is employed as a PIM system which was integrated along with their Swiss partner foryouandyourcustomers.

The solution provided by commercetools significantly accelerated the development of individual user interfaces, so the entire catalog with many thousands of articles could be presented online in an interactive format. Today, wholesalers, tradespeople, architects and consumers are able to access the entire Geberit product range, examine technical details, compile shopping lists and also download data on individual products directly as PDFs or ZIP files.