In order to simplify the process of finding and selecting the right products, systems and (replacement) parts for their B2B buyers, the company needed a new digital strategy. At its core, it had to be a flexible, multi-channel business solution which would provide product data across various retail channels, and break new ground in digital catalog presentation to provide an easier, more intuitive shopping experience.
After a careful evaluation of various eCommerce systems, Geberit decided to adopt the commercetools solution. A particular motivation for this choice was the flexibility offered by the commercetools’ API-first approach and microservices architecture. The costs were also an essential factor. Here, commercetools was able to stand out thanks to its cloud model and pay-per-use price model.
In addition to commercetools, STEP from Stibo Systems is employed as a PIM system which was integrated along with their Swiss partner foryouandyourcustomers.
Now that the first channel — the online product catalog — is able to pull up product data from the multi-channel business solution, the next natural step is to ensure that all remaining websites, apps, tools, etc. are connected to the new interface.
Head of Product Data Management Applications, Geberit
The solution provided by commercetools significantly accelerated the development of individual user interfaces, so the entire catalog with many thousands of articles could be presented online in an interactive format. Today, wholesalers, tradespeople, architects and consumers are able to access the entire Geberit product range, examine technical details, compile shopping lists and also download data on individual products directly as PDFs or ZIP files.
Cloud-native product APIs offer data to any kind of frontend touchpoint, initially within a design portal but ready for future app initiatives like AR/VR.
An event-based architecture automates sending product information to translation services, auto-populating new fields for review.
Customers can shop however they want, online or offline, without friction.