Geberit
The Challenge
In order to simplify the process of finding and selecting the right products, systems and (replacement) parts for their B2B buyers, the company needed a new digital strategy. At its core, it had to be a flexible, multi-channel business solution which would provide product data across various retail channels, and break new ground in digital catalog presentation to provide an easier, more intuitive shopping experience.
The Solution
The Solution
After a careful evaluation of various eCommerce systems, Geberit decided to adopt the commercetools solution. A particular motivation for this choice was the flexibility offered by the commercetools’ API-first approach and microservices architecture. The costs were also an essential factor. Here, commercetools was able to stand out thanks to its cloud model and pay-per-use price model.
In addition to commercetools, STEP from Stibo Systems is employed as a PIM system which was integrated along with their Swiss partner foryouandyourcustomers.
Top capabilities for
Geberit
Cloud-native product APIs offer data to any kind of frontend touchpoint, initially within a design portal but ready for future app initiatives like AR/VR.
An event-based architecture automates sending product information to translation services, auto-populating new fields for review.
Customers can shop however they want, online or offline, without friction.
