Geberit

The Challenge

In order to simplify the process of finding and selecting the right products, systems and (replacement) parts for their B2B buyers, the company needed a new digital strategy. At its core, it had to be a flexible, multi-channel business solution which would provide product data across various retail channels, and break new ground in digital catalog presentation to provide an easier, more intuitive shopping experience.

The Solution

The Solution

After a careful evaluation of various eCommerce systems, Geberit decided to adopt the commercetools solution. A particular motivation for this choice was the flexibility offered by the commercetools’ API-first approach and microservices architecture. The costs were also an essential factor. Here, commercetools was able to stand out thanks to its cloud model and pay-per-use price model.

In addition to commercetools, STEP from Stibo Systems is employed as a PIM system which was integrated along with their Swiss partner foryouandyourcustomers.

Now that the first channel — the online product catalog — is able to pull up product data from the multi-channel business solution, the next natural step is to ensure that all remaining websites, apps, tools, etc. are connected to the new interface.

Stefano Giacomello

Head of Product Data Management Applications, Geberit