Geberit is a Swiss multinational group specialized in manufacturing and supplying sanitary parts and related products.
Geberit Customer Story

How Geberit created an interactive online product catalog to wow their B2B customers.

Geberit Possibility Story
Geberit logo
Founded in 1874, Geberit is an international company headquartered in Switzerland that specializes in the manufacture and supply of sanitary technology products. Architects, planners, plumbers, wholesalers and consumers in countries around the world get their plumbing, piping and bathroom systems from this market-leading company.
response time (SLA)
commerce API
  • B2B
  • Retail
  • Homegrown
  • EMEA

The Challenge

In order to simplify the process of finding and selecting the right products, systems and (replacement) parts for their B2B buyers, the company needed a new digital strategy. At its core, it had to be a flexible, multi-channel business solution which would provide product data across various retail channels, and break new ground in digital catalog presentation to provide an easier, more intuitive shopping experience.

The Solution

After a careful evaluation of various eCommerce systems, Geberit decided to adopt the commercetools solution. A particular motivation for this choice was the flexibility offered by the commercetools’ API-first approach and microservices architecture. The costs were also an essential factor. Here, commercetools was able to stand out thanks to its cloud model and pay-per-use price model.

In addition to commercetools, STEP from Stibo Systems is employed as a PIM system which was integrated along with their Swiss partner foryouandyourcustomers.

Now that the first channel — the online product catalog — is able to pull up product data from the multi-channel business solution, the next natural step is to ensure that all remaining websites, apps, tools, etc. are connected to the new interface.
Stefano Giacomello

Head of Product Data Management Applications, Geberit


Why it was a success

The solution provided by commercetools significantly accelerated the development of individual user interfaces, so the entire catalog with many thousands of articles could be presented online in an interactive format. Today, wholesalers, tradespeople, architects and consumers are able to access the entire Geberit product range, examine technical details, compile shopping lists and also download data on individual products directly as PDFs or ZIP files.


commercetools features for Geberit


Cloud-native product APIs offer data to any kind of frontend touchpoint, initially within a design portal but ready for future app initiatives like AR/VR.


An event-based architecture automates sending product information to translation services, auto-populating new fields for review.


Customers can shop however they want, online or offline, without friction.