Just Eat Takeaway.com customer story
Just Eat Takeaway.com Possibility Story

A B2B marketplace that runs far faster and smoother equals a massive 75% increase in transactions per minute.

Customer Possibility Story of how Just Eat Takeaway.com migrated their marketplace to the commercetools solution to increase flexibility
Just Eat Takeaway.com customer logo
Just Eat Takeaway.com specializes in online food ordering and home delivery. The Dutch dot-com company is an intermediary online portal between the customer and the restaurants, where customers can order food online from restaurants’ menus, and have it delivered by the restaurants directly to their homes. In addition to their food delivery business, Just Eat Takeaway.com runs a B2B marketplace for their restaurant partners to purchase both food and non-food items from third-party sellers.
Online Sales
  • B2B
  • B2C
  • Food & Grocery
  • Adobe Commerce (Magento)
  • EMEA

The Challenge

Just Eat Takeaway.com’s online B2B marketplace enables restaurant owners to purchase both food and non-food items from third-party sellers. It originally ran on Magento 1, which did not meet their needs in terms of accepting online payments. When Magento 1 was phased out and required an update to Magento 2, the digital team at Just Eat Takeaway.com knew it was time to look for a better solution for their B2B commerce platform – one that could incorporate a seamless online payment system, as well as handle their ambitions to be data-driven and scale up big time.

The Solution

With the commercetools headless, API-first, microservices-based approach at the helm, Just Eat Takeaway.com’s new B2B platform can now easily integrate their business acquisitions and all the complexities involved in these types of mergers. This includes adding new currencies and languages, all while being capable of scaling up to add new products and third-party vendors.

With rapid changes in the food delivery market we needed a platform that can scale with us to even better support the needs of our partner restaurants. As a headless platform, commercetools gives us the flexibility, scalability and speed to support our ambitions.
Rick Koopman

Global Head of Ecommerce Partner Marketing, Just Eat Takeaway.com

Just Eat Takeaway.com customer logo

Why it was a success

Just Eat Takeaway.com launched their new platform for all their markets in September 2020 and saw positive results right away, including growth of up to 20 percent in their average order value. The solution provided by commercetools means Takeaway.com’s marketplace can also handle more API calls, a vastly higher number of product SKUs, and even more transactions. Additionally, the performance of the online shop has improved immensely in terms of conversion rates and transactions per minute.

Just Eat Takeaway.com’s new B2B platform can now easily integrate their business acquisitions

commercetools features for Just Eat Takeaway.com


Large assortments and product data that can be merged from multiple suppliers.


Personalized promotions provide truly relevant discounts driving conversion.

Commerce in the Cloud

A single platform scaled to support a phased global-roll out with localization.

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