How Leebmann24 put the brakes on tech debt and increased basket size by 22%

Technical debt had become a major roadblock on Leebmann24’s path to growth. As online revenue surged and its product catalog expanded, the limitations of Leebmann24’s legacy Magento platform became increasingly apparent. With a growing inventory and more complex product offerings, the platform struggled to keep pace with the evolving needs of the business. 

Without the flexibility to support multiple languages or integrate new tools quickly, Leebmann24 found it difficult to stay competitive in an increasingly globalized market. Stalled innovation meant the company couldn’t respond to emerging trends or roll out new features. What’s more, routine maintenance consumed valuable developer time, hindering the company’s ability to deliver a seamless, dynamic customer experience.

Compounding the issue, managing a catalog as intricate as Leebmann24’s required advanced tools and scalability — neither of which their existing system could provide. The inability to efficiently scale, launch new stores or create personalized shopping experiences became a significant limitation in a fast-paced market. To stay in the race, Leebmann24 needed a future-ready solution to eliminate these challenges and drive its business forward.

To overcome these challenges, Leebmann24 adopted commercetools, a composable commerce platform that gave the company the flexibility to build and scale in a more efficient and agile way. 

Rather than relying on a rigid, monolithic system, commercetools’ composable architecture allowed Leebmann24 to craft a highly customized eCommerce experience. Its versionless, multi-tenant infrastructure meant that there were no disruptive updates, so developers could focus on high-impact tasks rather than maintaining outdated systems. This made it easier for Leebmann24 to stay adaptable, reducing technical debt by eliminating inefficient development processes and enhancing resource allocation.

One of the key areas where Leebmann24 benefited from commercetools was in managing its complex automotive parts catalog. The composable platform enabled the company to build out tailored features like advanced product search capabilities and more efficient ways of categorizing and displaying its auto parts. This allowed Leebmann24 to offer a more transparent and user-friendly shopping experience, helping customers find exactly what they needed quickly and efficiently. 

Additionally, the flexibility to integrate essential tools, such as inventory management systems or customer support solutions, ensured that Leebmann24 could continuously innovate without being bogged down by outdated technology. The scalability of commercetools also ensured that Leebmann24 could seamlessly handle traffic spikes during peak seasons or promotions, guaranteeing a smooth, reliable shopping experience for customers.

Leebmann24’s migration to commercetools marked a decisive shift in their digital transformation, delivering remarkable business outcomes. By eliminating technical debt and leveraging composable architecture, the company was able to significantly scale its operations and reduce bottlenecks. The following metrics reflect the success of the transition: Leebmann24 increased its SKU count from 200,000 to 600,000, vastly expanding its catalog to meet customer demand and offering a broader range of products. The company also saw a notable increase in average basket size, rising by 22%, signaling stronger customer engagement and increased spending per transaction.

The ability to reduce alert noise from daily notifications to once-a-month alerts was another significant win for Leebmann24. Alert noise refers to the overwhelming amount of system alerts that developers typically receive on a daily basis, often leading to burnout and missed critical issues. Reducing these alerts to just once a month enabled Leebmann24's team to focus on high-priority tasks, allowing them to optimize resources more effectively and improve productivity. 

Thanks to commercetools, Leebmann24 didn’t just tackle technical challenges — they made strategic gains that positioned them for continued success in the competitive automotive eCommerce space.