Moonpig's main pain point was the fact that after 18 years of adding features, they were left with a lot of technical debt on a monolithic database.
Following a long-term tech strategy, Moonpig put almost all their effort behind replatforming the whole company by moving to a microservice-based architecture. Besides the commercetools commerce platform, they chose Contentful for their CMS as it is also both API-first, and headless. Moving to Platform as a Service (PaaS) wherever possible, they set up single projects for all countries.
Our customers are at the core of what we’re doing, so we like to focus on building a unique shopping experience. As a scalable cloud solution, commercetools takes care of all the background commerce processes without us having to worry about updates and maintenance.
Chief Product Officer, Moonpig
Moonpig's new digital commerce platform is fully live in the UK (their biggest market) and their US and Australia websites not far behind in their respective launches. Everything is working as expected and scaling to meet the demands of their regionally phased roll-out.
Up to 300 orders a minute during peak periods like Mother’s Day with no down time.
Integration with Contentful headless CMS provides a modern digital commerce experience.
Highly customizable product templates allow limitless variants.