Retail runs better on commercetools

Unified commerce

Deliver a single view of inventory, pricing and customer data across store, web, app and marketplace to power BOPIS, ship-from-store, endless aisle and unified returns.

Peak-event performance at scale

Run Black Friday, holiday and flash-sale events with elastic infrastructure that handles extreme traffic and order volumes without downtime or performance loss.

Multi-brand and multi-catalog operations

Manage multiple brands, banners and catalogs from a single backend with flexible data models for pricing, assortments and regional or brand-specific experiences.

Agentic commerce

Leverage AI agents to automate merchandising, optimize promotions and support operational decisions across channels.

Self-serve ordering and account management

Replace manual ordering with a modern self-service portal where business buyers can reorder, track shipments and manage accounts with ease, reducing cost-to-serve and freeing up sales teams.

Customer-specific pricing in real time

Deliver complex, negotiated pricing dynamically so each buyer sees accurate, account-specific prices across search, product pages and cart.

High-performance search at catalog scale

Enable fast, accurate discovery across large and complex catalogs so buyers can quickly find, configure and reorder products without friction or drop-off.