COMMERCETOOLS FOR RETAIL

Retail runs better on commercetools

The high-performance commerce platform for retailers — with AI-powered tools and unmatched resilience to reduce risk, effort and cost.

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COMMERCETOOLS FOR RETAIL
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We empower retailers to stay ahead, stand out — and operate smarter.

Whether expanding internationally, launching new brands or leveraging the potential of agentic AI, commercetools provides every retail business — apparel, grocery, CPG, electronics and more — with unmatched commerce components that propel growth while keeping operations efficient. 

Unified commerce, one platform

Run multiple business models, brands and channels — including web, mobile, marketplace, and in-store — all from a single, flexible platform.

Scale up and out, with speed and confidence

Handle traffic spikes without missing a beat. Our technology ensures zero downtime, automatic scaling and high performance during your biggest sales moments.

Agentic commerce, built-in by design

Unlock autonomous agents and AI-driven workflows — natively supported to help you move faster, scale smarter, and serve customers better.

Retailers that redefined what commerce can do — and what it delivers.

Wild Fork Foods

Wild Fork Foods implemented dynamic pricing and inventory systems to accurately handle variable-weight products at checkout.
Wild Fork Foods customer story

Jaycar

Jaycar unified all online and in-store operations under one platform, tapping into real-time data across all channels.
Jaycar customer story

Breville

Breville implemented a multi-brand strategy globally with 80 regional sites.
Breville Customer Stories

ARK Bokhandel

ARK Bokhandel leveraged advanced promotional tools and seamless checkout.
ARK Bokhandel Customer Story

60%

Improved conversion rate
Bang & Olufsen

22%

Increased basket size
Leebmann24

50%

Faster webshop speed
PLUS Supermarkets

The most versatile commerce solution for enterprise retailers.

Flexible product catalog and discovery

Seamlessly access and manage all your product data through a versatile, dynamic interface that handles even the most complex catalogs.

Powerful pricing and promotions

Configure pricing and promotions strategies in just a few clicks, including country-specific prices, discounts on bundles and more.

Streamlined checkout

From carts and order management to payments: View and manage the entire checkout journey from one solution.

Internationalization made easy

Localize product catalogs, checkout experiences, pricing structures and customer interactions for your specific markets.

Intuitive business management

Manage all things commerce in a no-code business tool, the Merchant Center.

High-performing digital storefronts

Deliver stunning digital storefronts while leaving the intricate infrastructure details to us.

Smarter retail, less effort — with built-in agentic AI.

From intelligent storefronts to automated merchandising, commercetools helps you unlock the next level of operational efficiency with AI-native capabilities.

Discover agentic commerce
Unified commerce. AI-ready.

Choose the next step to start your commercetools journey.

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Let’s discuss how your business can stand out.