Since the 1990s, the CEO of Promod has understood the business’ future lies online. Fast forward to today: 8% of Promod’s turnover comes from online sales and 60% of their in-store purchases are influenced by their digital channels. Now, Promod wants to develop eCommerce further, aiming at tripling its digital revenue by 2025. To meet this goal, however, Promod knew that the technology they chose for their first online store was no longer suitable. Their current platform no longer allowed the uniqueness of the brand to come across.
To develop an eCommerce website in line with the brand’s DNA in early 2021, Promod chose commercetools Composable Commerce to replace the aging, monolithic solution used previously. Instead of opting for yet another all-in-one solution with features they don’t need, the company chose the flexible, à la carte portfolio of customizable and extensible APIs that perfectly matched their needs.
Promod aimed at going full MACH across its tech stack. For the frontend, they chose ContentStack, a member of the MACH Alliance, as their CMS partner to reflect the company’s DNA and brand across its online presence. In the commerce backend, Promod chose commercetools for the checkout process of the online store for scalability and agility, and to facilitate a responsive mobile shopping experience. The SI (system integrator) Valtech supported the implementation.
commercetools fit very well into our best-of-breed strategy. We were looking for something that allowed us to integrate existing modules developed in-house and that we wanted to keep.
Information Systems Director, Promod
Although the re-launch of the website was completed quite recently, the first figures are encouraging; the staff at Promod are already delighted with the stability of the platform and its resistance to the workload. Their IT and business departments are now exploring all the possibilities that the tools from commercetools offer.
Customers can shop however they want, online or offline, without friction.
Develop simpler cart and order processes to streamline the buying experience.
Gain control over the entire checkout process – from login to payment confirmation and from billing to shipping.