In the highly regulated food industry, the challenges of fast-moving consumer goods are the same as in-store retail. For 24/7 sales, retailers need to quickly adjust orders and processing, and have a fully integrated online and in-store omnichannel strategy. commercetools enables seamless shopping experiences across all channels with a microservices architecture.
Many food and grocery retailers are feeling the pain from rigid and outdated eCommerce platforms: Legacy architectures lock them into cookie-cutter customer experiences, constrain creativity and customer responsiveness, and are too difficult and slow to upgrade. commercetools takes a different approach, offering a catalog of over 300 APIs that customers can use to make unique, innovative digital commerce experiences and upgrades in hours or days rather than weeks or months.