COMMERCETOOLS FOR FOOD & GROCERY

Unify commerce across stores, digital channels and fulfillment

Deliver seamless shopping experiences powered by real-time inventory, personalized promotions and flexible fulfillment.

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Christie Cookie Co.
Danone
Dawn Foods
PLUS Supermarkets
Wild Fork Foods
Woolworths

Unified commerce for modern food & grocery shopping

Shoppers expect real-time availability, personalized offers and flexible fulfillment. Food & grocery businesses need a commerce foundation that makes it all work together.

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Real-time inventory visibility

Give customers confidence to buy with accurate product availability across stores, warehouses, dark stores and fulfillment locations.

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Promotions and loyalty that drive basket growth

Deliver personalized offers, targeted promotions and loyalty rewards based on customer behavior, location and purchase history.

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Flexible fulfillment for every business model

Support Click & Collect, curbside pickup, home delivery, subscriptions, scheduled delivery and rapid fulfillment from a single commerce platform.

SOLUTION OVERVIEW

Opportunities for food & grocery enterprises

Whether you’re a grocery retailer, food & beverage brand, delivery platform or B2B wholesaler, commercetools helps you unify commerce across channels, connect inventory and fulfillment in real time, and deliver personalized shopping experiences at scale.

Grocery retail
Food delivery
F&B brands
B2B

Inventory visibility across stores and channels

Provide accurate, real-time inventory across stores and digital channels, helping shoppers find products faster and purchase with confidence.

Click & Collect, curbside pickup and delivery

Enable flexible fulfillment options that connect inventory, orders and store operations for seamless customer experiences.

Shoppable recipes

Turn inspiration into action by allowing customers to add recipe ingredients directly to their cart in just a few clicks.

Personalized recommendations & promotions

Increase basket size and loyalty with tailored product recommendations and promotions based on customer preferences and shopping behavior.

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B2C Commerce
Deliver unified, AI-powered grocery shopping experiences across every touchpoint – from online ordering and mobile apps to in-store and delivery. Built for freshness, speed and scale.
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Real-time inventory visibility

Display accurate product availability across fulfillment locations to reduce substitutions and improve customer satisfaction.

Dynamic pricing and promotions

Drive conversion and basket growth with personalized offers, time-sensitive deals and location-based promotions.

Fast and flexible fulfillment

Support scheduled, same-day and rapid delivery models while optimizing order routing and fulfillment operations.

Store icon
B2C Commerce
Deliver unified, AI-powered grocery shopping experiences across every touchpoint – from online ordering and mobile apps to in-store and delivery. Built for freshness, speed and scale.
Learn more

Direct-to-consumer (D2C) experiences

Launch branded direct-to-consumer experiences that unify commerce, subscriptions and repeat purchasing in one seamless journey.

Retail media networks

Monetize first-party audiences by enabling targeted advertising, sponsored placements and product discovery across digital shopping journeys.

Data & personalization

Use customer and purchase data to deliver personalized recommendations, offers and content that increase engagement and lifetime value.

Store icon
B2C Commerce
Deliver unified, AI-powered grocery shopping experiences across every touchpoint – from online ordering and mobile apps to in-store and delivery. Built for freshness, speed and scale.
Learn more

Contract pricing

Enable account-specific pricing, negotiated terms and customer agreements that update dynamically across channels.

Standing orders and replenishment workflows

Automate repeat purchasing with scheduled orders, bulk replenishment and streamlined reordering for high-frequency buyers.

Multi-location account management

Support complex customer hierarchies with centralized control across multiple sites, locations and purchasing teams.

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B2B Commerce
Enable food and grocery procurement with multi-location account hierarchies, approval workflows for wholesale ordering, replenishment and supplier-managed inventory.
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WHY COMMERCETOOLS 

Grocery & food leaders grow faster with commercetools

commercetools helps food and grocery enterprises deliver seamless shopping experiences across every channel, store and fulfillment touchpoint.

185 suburbs
within 3 months of launch

Scaling on-demand grocery delivery

Woolworths launched the MILKRUN app for on-demand grocery delivery in just five months, achieving a 60% faster checkout load time.

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2x
sales order increase

Easy eCommerce for bakers

Dawn Foods digitized sales for bakeries with self-service capabilities, thereby increasing revenue.

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12 markets
multiple brands

Unified commerce for B2B and D2C models

Danone tailored online buying experiences across multiple markets and business models in weeks.

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Resources

Explore further — and take the right decision with confidence

Analyst reports, implementation guides, customer stories and deep dives — all the resources needed for teams evaluating agentic commerce solutions.

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Blog

Never out of stock: Endless aisle in action

See how endless aisle and unified commerce connect inventory, stores and data to recover lost sales and reduce stockouts.

Blog

How unified fulfillment makes BOPIS, ship-from-store and endless aisle actually work

Discover how unified fulfillment enables BOPIS, ship-from-store, and the endless aisle, reducing errors and enhancing customer trust and loyalty.

Blog

The future of grocery eCommerce: Bridging digital and in-store experiences

Explore how AI, unified commerce and flexible fulfillment are shaping the future of grocery eCommerce and helping retailers meet evolving customer expectations.

Frequently asked questions

What eCommerce platform should I use for a grocery store?

You need a platform that supports real-time inventory, omnichannel fulfillment and personalized promotions across stores and digital channels.

What is the future of grocery shopping going to be like?

Grocery shopping will be fully unified across digital and physical channels, with real-time availability, personalized offers and flexible fulfillment options like delivery and pickup.

What is the best eCommerce platform for food delivery?

The best eCommerce platforms support real-time inventory visibility, dynamic pricing and fast fulfillment orchestration across multiple delivery models and locations.

Can I unify online and in-store grocery experiences?

Yes. Modern commerce platforms connect store systems and digital channels to enable consistent pricing, inventory accuracy and seamless customer journeys.

Does commercetools support B2B food and beverage businesses?

Yes. commercetools supports contract pricing, multi-location accounts and automated replenishment workflows for B2B manufacturers, distributors and wholesalers in the food and beverage sector.

How do grocery businesses improve customer loyalty and basket size?

By using real-time data to deliver personalized recommendations, targeted promotions and relevant offers across every shopping touchpoint.

INDUSTRIES

Modern commerce for
B2B enterprises that move fast

From manufacturing and automotive to healthcare and retail,
commercetools supports the business models that legacy platforms struggle to handle.

Industrials and Manufacturing

Retail and CPG

Life Sciences

Food and Grocery

Automotive

Telecom

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The modern commerce platform for enterprise growth

Join 600+ enterprises already running on commercetools — and find out how fast you can get there.

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