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How to Build Brand Influence in 2025: Exploring Effective Strategies
eBook #3 | Prioritizing customer experience in a digitally driven world
by commercetools
Prioritize CX. Amplify influence.
This eBook explores the key drivers shaping the customer journey — from browsing and discovery to purchasing and post-purchase experiences — and how they collectively define and enhance a brand’s overall CX.
54% of business leaders feel that existing customers are more likely to return to a brand they feel understands their needs and exceeds their expectations.
Takeaways
- 10 key drivers contributing to how customers experience your brand.
- Top 3 most influential brands across 5 verticals, including luxury, CPG, apparel, technology, and food and beverage.
- How to use customer feedback to improve your CX.
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