by Inside Retail & commercetools
The future of retail is commerce anywhere and everywhere. Now, customers demand a connected shopping experience.
The modern consumer is bombarded with a plethora of online shopping channels – social commerce, voice commerce and live shopping.
Truly a modern retailer would be able to engage in commerce anywhere and everywhere, with no limitations and boundaries, to engage the modern consumer. And they can with a headless commerce architecture.
Read on as we dive into how new and emerging retail channels reimagine the digital shopping experience for the customer.
To bring such interactions (and new revenue streams) that use enhanced and emerging technology – like social and voice commerce, and AR – to life, an agile and flexible commerce infrastructure is crucial.
Many retailers struggle with their legacy platforms due to the lack of scalability, which causes website downtime and sluggish performance speeds.
This is catastrophic when introducing new shopping channels. Companies stuck on legacy platforms lose customers to more tech-savvy competitors.