commercetools achieves AWS Retail Competency designation

Pairing cloud-native capabilities with composable commerce has always been a priority for commercetools. By extending its relationship with Amazon Web Services (AWS), commercetools’ customers like Volkswagen, Just Eat Takeaway.com and The Very Group can leverage production-ready commerce functions directly on AWS.  

With digital transformation long considered a complex endeavor, AWS initiatives play a crucial role in simplifying tech stack modernization for brands and retailers. One of the many ways AWS enables retailers to reach groundbreaking results is by helping them find industry-leading AWS-vetted technology that offers innovative solutions, accelerating retailers’ modernization and innovation journey across all areas of the enterprise. commercetools’ designation as an AWS Retail Competency Partner helps customers more confidently choose commercetools’ technology and leverage composable commerce on AWS. Achieving the AWS Retail Competency means that commercetools has been validated by AWS Solutions Architecture experts specializing in consumer technologies for demonstrated technical proficiency and proven customer success. 

commercetools leverages the power of AWS to help B2C and B2B brands to capitalize on modern technologies encompassing microservices, APIs, cloud-native and headless —MACH™ for short — enabling them to craft seamless, omnichannel and scalable customer experiences. 

How commercetools and AWS power composable commerce at scale

With a portfolio of 300+ commerce APIs like Checkout and Carts on AWS, commercetools B2B Commerce enables brands to: 

• Fast-track composable commerce implementation in a cloud-native ecosystem.
• Access market innovation and a higher level of specialized support. 
• Unlock in-depth learning experiences with access to AWS early product roadmaps, feature release previews and demos prior to general availability.
• Leverage modular AWS services, such as AWS Lambda, Amazon EventBridge and Amazon DynamoDB, to compose their own cloud environment.
• Speed up the migration and integration process to modern technologies with commercetools and AWS. 

As composable commerce grows exponentially on a global scale, AWS and commercetools are also working together through the MACH Alliance, a group of independent tech companies to champion open, best-of-breed technology ecosystems that streamline digital transformation initiatives for brands and retailers.

Proven success with leading brands

Brands modernizing their commerce using MACH-based architecture with commercetools on AWS can implement modern technologies faster while concentrating on their core businesses. This is because they can move away from on-premises infrastructures that can prevent brands from scaling online capacity at speed and instantly benefit from auto-scaling, improved online performance and lower IT total costs of ownership (TCO).

The Very Group, the multi-brand retailer behind Very.co.uk and Littlewoods.com, accelerated digital transformation by leveraging microservices that communicate through APIs and Events by commercetools hosted on AWS.

Leverage composable commerce on AWS

With Gartner predicting that “by 2023, organizations that have adopted a composable commerce approach will outpace the competition by 80% in the speed of feature implementation,” the possibility for brands and retailers to compose their commerce powered by commercetools on AWS will further enable them to boost growth without the complexity of traditional replatforming projects.

Get to know how commercetools and AWS work together to make composable commerce easily accessible for brands and retailers and contact us to get started.