Pairing cloud-native capabilities with composable commerce has always been a priority for commercetools. By extending its relationship with Amazon Web Services (AWS), commercetools’ customers like Volkswagen, Just Eat Takeaway.com and The Very Group can leverage production-ready commerce functions directly on AWS.
With digital transformation long considered a complex endeavor, AWS initiatives play a crucial role in simplifying tech stack modernization for brands and retailers. One of the many ways AWS enables retailers to reach groundbreaking results is by helping them find industry-leading AWS-vetted technology that offers innovative solutions, accelerating retailers’ modernization and innovation journey across all areas of the enterprise. commercetools’ designation as an AWS Retail Competency Partner helps customers more confidently choose commercetools’ technology and leverage composable commerce on AWS. Achieving the AWS Retail Competency means that commercetools has been validated by AWS Solutions Architecture experts specializing in consumer technologies for demonstrated technical proficiency and proven customer success.
commercetools leverages the power of AWS to help B2C and B2B brands to capitalize on modern technologies encompassing microservices, APIs, cloud-native and headless —MACH™ for short — enabling them to craft seamless, omnichannel and scalable customer experiences.
We’re delighted to welcome commercetools as an AWS Retail Competency Partner to simplify the journey for brands and retailers into composable commerce. With commercetools’ commerce portfolio available on AWS, it’s easier for businesses to implement modern commerce technologies without the effort and cost of a traditional replatforming project.
Head of Global Retail Industry Solutions, AWS
How commercetools and AWS power composable commerce at scale
With a portfolio of 300+ commerce APIs like Checkout and Carts on AWS, commercetools Composable Commerce for B2B enables brands to:
Fast-track composable commerce implementation in a cloud-native ecosystem.
Access market innovation and a higher level of specialized support.
Unlock in-depth learning experiences with access to AWS early product roadmaps, feature release previews and demos prior to general availability.
Leverage modular AWS services, such as AWS Lambda, Amazon EventBridge and Amazon DynamoDB, to compose their own cloud environment.
Speed up the migration and integration process to modern technologies with commercetools and AWS.
Many retailers are reinventing their operations and brand experience with new innovations in the cloud. We are delighted to expand our relationship with AWS by achieving the AWS Retail Competency, which can help our retail customers to accelerate their transformation and modernization in the cloud through highly valuable business, technical, GTM and marketing support.
Head of Infrastructure Alliances, commercetools
As composable commerce grows exponentially on a global scale, AWS and commercetools are also working together through the MACH Alliance, a group of independent tech companies to champion open, best-of-breed technology ecosystems that streamline digital transformation initiatives for brands and retailers.
Proven success with leading brands
Brands modernizing their commerce using MACH-based architecture with commercetools on AWS can implement modern technologies faster while concentrating on their core businesses. This is because they can move away from on-premises infrastructures that can prevent brands from scaling online capacity at speed and instantly benefit from auto-scaling, improved online performance and lower IT total costs of ownership (TCO).
The Very Group, the multi-brand retailer behind Very.co.uk and Littlewoods.com, accelerated digital transformation by leveraging microservices that communicate through APIs and Events by commercetools hosted on AWS.
We’ve been working with commercetools and AWS because they are excellent at what they do, commercetools being the best composable eCommerce components we can get currently on the market, and AWS's value-added services like AWS Lambda and Amazon API Gateway to build architecture capabilities.
Senior Solutions Architect, The Very Group
The Volkswagen Group has also leveraged this combined solution to set up online stores where customers can conveniently browse and buy from the company’s extensive product range, from hubcaps to digital services across all brands, importers and dealers part of the Volkswagen Group. In addition, the group-wide solution enables customer contact across all touchpoints, from traditional brand websites to mobile devices and vehicles.
The online food ordering and home delivery company Just Eat Takeaway.com has implemented commercetools Composable Commerce on AWS in its B2B marketplace, enabling restaurant owners to purchase products from third-party sellers across multiple countries. Hosted on AWS, the marketplace has an uptime of 99.999% and is highly scalable and secure.
Leverage composable commerce on AWS
With Gartner predicting that “by 2023, organizations that have adopted a composable commerce approach will outpace the competition by 80% in the speed of feature implementation,” the possibility for brands and retailers to compose their commerce powered by commercetools on AWS will further enable them to boost growth without the complexity of traditional replatforming projects.
Get to know how commercetools and AWS work together to make composable commerce easily accessible for brands and retailers and contact us to get started.
Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.