Our new white paper The Business Leader Guide to Digital Storefront Technology gives you all the essentials to make your customer experience the centerpiece of your strategy with commercetools Frontend. Explore an overview of this guide here.
The frontend, also known as the digital storefront, is the place where consumers and B2B buyers come to research, buy and interact with your company. Unsurprisingly, there’s more to building a stunning digital storefront than attracting eyeballs, with frontend speed and performance playing a crucial role in driving views, sales and engagement.
From loading times (how quickly web pages load) to user perception (how users perceive website speed and mobile responsiveness), companies have multiple metrics to gauge website performance. Notably, performance directly impacts revenue metrics: Deloitte’s research reveals that a 0.1-second speed improvement can increase conversion rates by 8.4%, order values by 9.2% and boost customer spending by 10%.
In a nutshell, the performance of a digital storefront directly influences customer engagement, conversion rates and your company’s growth. This underscores the importance for business leaders, marketers and digital teams to grasp the fundamentals of frontend technology, explore available options, and recognize how these factors contribute to business value and success.
The role of business leaders and marketers in choosing the right frontend technology
While creating digital storefronts may seem like a no-brainer with the wealth of technologies and expertise available today, the reality is that building the digital face of your business isn’t always a straightforward endeavor.
It may come as a surprise that choosing the right frontend technology isn’t solely about the technology itself. Instead, it’s the collaboration dynamics between marketing and technology teams that significantly influence tech decisions and, as a result, how digital storefronts are developed, maintained and adapted over time.
Your frontend solution ultimately exists to realize the highest business value and should balance four top factors across marketing and technology requirements:
Accelerate time to market: Getting your frontend solution up and running quickly is a must, as well as the time to market for future product and feature launches.
Enable continuous improvement and customization: Your frontend should be adaptable, allowing developers to adjust to new customer expectations and market dynamics.
Ensure that key eCommerce 101 requirements are met: Responsiveness, speed, autoscaling, SEO-friendly features, internationalization and more should be built in.
Enhance collaboration: With no-code tools, marketers and developers can collaborate and manage daily tasks with ease and confidence.
This is where a frontend-as-a-service (FEaaS) solution comes into play, as it gives businesses the ability and flexibility to craft high-performing digital storefronts without the burden of managing underlying infrastructure or concerns about scalability and performance.
By simplifying frontend development with pre-built components, templates and integrations, your business can reduce costs, expedite time to market and leverage limitless customization options for frontends.
How commercetools Frontend fits in
commercetools Frontend is a frontend-as-a-service solution that empowers businesses to develop, differentiate and deliver digital storefronts at lightning speed.
With commercetools Frontend, your business can achieve significant improvements in load time, thanks to its high-performance operation round the clock, every day of the year. Its uptime is bolstered by auto-scaling cloud hosting, backed by a 99.9% SLA and 24/7 service, ensuring that your sites remain fast, reliable and secure. This not only helps reduce bounce rates but also enhances SEO rankings, ultimately boosting your conversion rate!
More than speed, commercetools Frontend provides you with a bounty of benefits, from unlocking the power of mobile-first journeys to full customization options and increased productivity.
The ultimate guide to boosting performance and speed with the leading FEaaS
With speed, high performance and mobile optimization now table stakes to crafting exceptional online shopping experiences, it’s critical to rethink how to build, adapt and customize your digital storefronts today and tomorrow.
The business leader guide to digital storefront technology will give you the essentials to make your customer experience the centerpiece of your strategy with commercetools Frontend. We’ll walk you through what performance means for your digital storefront, dive into the collaboration dynamics between marketers/business users and technical teams, and share best practices to help leverage composable technology with commercetools to its fullest.
Also, get to know how forward-thinking companies like flaconi, Christie Cookie Co. and APG & Co. have successfully implemented commercetools Composable Commerce and Frontend to boost speed and performance, increasing conversions and reducing costs.
Ready to future-proof your digital storefront? Download The Business Leader Guide to Digital Storefront Technology to learn more.
Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.