For their loyalty program, Qantas needed to increase agility to consolidate their separate market platforms and solutions, leverage new technology, and enable marketplace capability. They also needed to leverage a single platform for all businesses, as well as avoid downtimes at peak loads and reduce the TCO for their overall platforms.
Even with the travel industry and the wider Qantas organization continuous struggle with the ongoing COVID-19 pandemic, the stability and flexibility of the microservices architecture of commercetools has enabled the Qantas Loyalty Store to continue to succeed and grow since their go-live in August 2020.
The Qantas Loyalty Store was able to transform their customer loyalty experience by going with commercetools' microservices-based approach. Thanks to this, they easily managed 2 of their largest traffic peaks and their commerce platform is primed to implement even more of Qantas' loyalty brands.
Territory Director APAC, commercetools
Together with commercetools Qantas worked for 2 years to improve its loyalty store and wider commerce platforms. Thus, the digital store mastered their 2 biggest sales days ever thanks to commercetools' cloud-native solution. As a next step, the Qantas Loyalty Wine Store has been migrated onto the new platform. Work is also underway to optimize backend supplier management systems in order to increase visibility and efficiency of the fulfillment process across their 100+ seller network. This will, in turn, increase the efficiency of onboarding new product lines and suppliers to further drive market growth.
Goods and services are sold using points earned through the loyalty scheme.
A single backend commerce platform orchestrates multiple storefronts.
Freedom to deploy new brand storefronts to the existing backend solution.