Composable commerce leader reveals trends and motivations surrounding eCommerce platform migrations amid intensified market forces, with data showing the ability to compete as the number one metric for assessing platform value
Only 14% of businesses are happy with their current eCommerce platform
77% of businesses feel a sense of urgency to migrate within the next year citing limited scalability and poor user experiences
MUNICH, GERMANY, September 24, 2024 - commercetools, a global commerce company and the market leader in composable commerce, today published its first “State of eCommerce: Replatforming and Migration Trends for 2024” report, analyzing insights on the replatforming and migration strategies of business and technology leaders across retail, B2B manufacturing, and consumer packaged goods sectors. The report surveyed businesses with over $500 million in annual revenue, where eCommerce accounts for at least 10% of sales.
In 2024’s challenging market conditions, shifting consumer demands are driving enterprises to make strategic IT investments, particularly in eCommerce platforms that deliver a quantifiable return on investment, quickly. Priority is given to technologies that not only strengthen the ability to compete but ones that also support in capturing market share in increasingly complex environments. According to the report, the top metric for evaluating the success of a new eCommerce platform is its ability to create and maintain a competitive edge.
The number one buying trigger for eCommerce migrations is the need to create better user experiences, as this allows for differentiation and helps businesses compete. Failure to innovate can, and likely will, result in significant business repercussions. Companies relying on monolithic eCommerce platforms face increased challenges due to their inflexibility, lack of agility, limited scalability, and higher operating costs compared to composable solutions. These technological limitations directly impact an organization's ability to enhance customer experiences and maintain competitiveness in a demanding market.
Chief Strategy Officer, commercetools
As businesses work to stay ahead of innovation and meet increasing demands for hyper-personalized experiences, 41% of those who recently switched platforms cited improving customer experience as their primary reason for the change. Closely behind were the needs for greater customization and flexibility (38%), and advanced features like AI-driven recommendations and analytics (38%).
For those planning to migrate to a new platform, urgency is high—77% are aiming to make the transition within the next year. This comes as only 14% of respondents expressed satisfaction with their current eCommerce platform. Key frustrations driving the need for change include limited scalability (35%), delayed previous implementations (31%), subpar customer support (31%), poor user experience (31%), and a lack of advanced functionality (31%).
Additional findings include:
To read the full report, please visit the Migration Report page.
commercetools, a global commerce company, is the market leader in composable commerce. We enable companies to flexibly customize, tailor and scale shopping experiences across markets. Our composable commerce platform equips some of the world’s most influential businesses with tools to remain agile, future-proof digital offerings, reduce technical risks and costs, and build outstanding experiences that drive revenue growth.
With headquarters in Munich (Germany) and Durham (US) and employees spread across five continents, commercetools has led a global renaissance in digital commerce by combining cloud-native, technology-agnostic, independent components into a unique system that addresses personalized business needs. We empower brands –– including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group –– to stay ahead of changes in the market and consumer preferences by powering distinctive, dynamic user experiences.
To learn more, visit commercetools.com.