Noteworthy Trends

Digital commerce is vital to retail and its influence is only expected to soar, with retailers selling not just products, but experiences. Consumers are increasingly seeking out augmented shopping experiences such as virtual fitting rooms, personalized shopping experiences, contactless or do-it-yourself options and alternative ways to shop. With brand loyalty taking on such critical importance to businesses, retailers must find new ways to set themselves apart – and deliver amazing experiences across all channels.

Matching Consumers' Expectations

Why commercetools Is Made for Retail

commercetools powers the future of commerce for retailers such as Burberry, Harry Rosen, Kmart, Tiffany and Ulta Beauty. By working with retailers to roll out the most modern digital experiences and triumph at omnichannel, commercetools enables them to quickly launch new commerce initiatives, regaining eCommerce ROI up to 3x faster.

The commercetools platform empowers retailers to:

  • Deliver faster, more intuitive and more powerful commerce experiences
  • Handle big surges in traffic and transactions
  • Tap into new revenue streams by integrating new tools such as virtual fitting rooms, mPOS, endless aisle, curbside pickup, BOPIS (click and collect), mobile
  • shopping lists and voice commerce
  • Improve the customer experience with more personalized and immersive experiences
  • Deliver a consistent brand experience across channels
  • Bring new campaigns to market 4x faster

White Paper: Reimagining Retail Commerce

Fashion Industry White Paper

A deep dive into the newest technology advances that are driving commerce today – enabling the speed, flexibility, scalability and stability retailers need to not only survive, but thrive in the future.


2020 Gartner Magic Quadrant™ for Digital Commerce

2020 Gartner Magic Quadrant™ for Digital Commerce

commercetools named a Leader in 2020 Gartner Magic Quadrant™ for Digital Commerce! Get the full report and learn more about commercetools’ perspective.