“From our perspective, a modular architecture is worthwhile, especially
because it dissolves the complexity. […] Parts of our current live systems
are already being handled by migrated components. It’s been working really
well so far and as you can imagine, this method is very secure.”
Carl Heinze, Project Manager at C.H.Beck
Digitizing the Point of Sale
With the digitization of the POS, the connection between the in-store system and the online option has come full circle: On-site employees know their customers and what they need and want. Customers can go into the store and try on the articles selected online. This opens the door for associates to provide targeted, personalized advice: the foundation for a long, close customer relationship.
Create Experiences and Inspire
The days when it was enough just to publish product information online or to fill the shelves in the store purposefully but unimaginatively are over. Instead, creativity is required. Customers want inspiration. Customers want experiences. Customers like to be treated like a VIP and be given personal advice. This creates customer loyalty.
Individual Advice at the Highest Level
Clienteling or InStore apps turn salespeople into true brand ambassadors. They not only view the order history and receive automatic product recommendations, but they can help customers in-store buy something that is not in stock at that location.