All revenue streams. One platform. Zero friction.
Run every business model — from B2C and B2B to complex B2B2C supply chains — in one unified platform that streamlines operations and maximizes revenue without data silos or sync issues.
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Finally, a unified commerce platform for all business models.
Deliver seamless customer experiences, streamline operations and prepare your business for an AI-driven future — all from a single platform at enterprise-grade scale and performance.
Model complex account hierarchies with Business Units and define granular, role-based permissions for purchasing and approvals. Organize customers into groups and personalize pricing, promotions and experiences across all your business models.
Manage complex product data with enterprise-grade catalog management and flexible data models — and ensure consistent, localized experiences across channels. Ready for agentic commerce, so your products appear wherever modern buying begins.
Deliver intelligent, lightning-fast search that understands human intent, complex entitlements and AI-driven queries alike. Fine-tune relevance, filtering and facets to enable effortless discovery and conversion for every B2B and B2C scenario.
Set prices with complete flexibility to support all business models. Enable dynamic, tiered and volume-based pricing with full control over tax categories, sales rules and custom agreements for business and consumer buyers.
Configure personalized offers, regional bundles, discounts and campaigns from a single interface. Dynamically tailor promotions for individual buyers, channels and buying contexts — whether human or AI.
Empower sales teams and customers with robust purchasing capabilities — from recurring orders and automated quoting to seamless checkout. Easily integrate with payment service providers for efficient transactions.
Maintain transparency and accountability with a centralized audit log. Track all system changes and user actions to gain full visibility across your commerce operations.
Simplify data management by importing and exporting customers, products, prices, inventory and orders. Keep multiple systems synchronized with ease to maintain accuracy and operational efficiency.
Connect your ERP, CPQ, CMS, OMS and other systems for real-time data interoperability. Leverage our platform for rapid AI-driven innovation across your commerce ecosystem.
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We moved to commercetools to build out our D2C site. It was a pretty natural extension to realize our B2B customers expect the same kind of experience that a D2C shopper wants. We realized we could also upgrade that entire side of our business, which led us to build our B2B site using commercetools for our B2B customers. And it’s been wonderful.
C-Owner and Board Member, Tekton
Master B2X models without missing a beat.
Run all revenue streams from a single source of truth, with every product, price and customer interaction seamlessly connected.
Native B2B depth with consumer-grade expertise
Combine enterprise-grade B2B capabilities — quoting, approvals, account hierarchies — with the flexibility to design B2C-style experiences. commercetools delivers the depth and scalability modern enterprises need.
Indirect B2X models without complexity
From multi-tier dealer networks to B2B2C ecosystems, you can easily manage multiple sales models across corporate accounts, intermediaries and consumers — all within one platform.
AI-ready by design, not by retrofit
commercetools prepares businesses for AI-driven purchasing and engagement with AI integrations and agent-ready technology, boosting productivity and future growth.