COMMERCETOOLS FOR HEALTHCARE, MEDTECH AND LIFE SCIENCES

Digitally empowered patient experiences. In a heartbeat.

A flexible commerce platform for healthcare, medtech and life sciences, built to handle sensitive data with enterprise-grade security.

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Reimagining healthcare through digital commerce

From prescriptions to medical equipment and wellness products, enable seamless digital commerce throughout the healthcare journey. commercetools helps healthcare, medtech and life sciences enterprises deliver secure, scalable experiences for patients and B2B buyers.

Flexibility for multiple business models, brands and channels

Sell directly to patients, enable hospital procurement via buyer portals, or expand into B2B2C models. Run multiple brands and commercial models on a single platform instead of fragmented systems.

Global scale with built-in compliance

Expand into new markets while meeting country-specific regulatory requirements. Support secure, compliant operations across regions, including HIPAA-compliant deployments in the US and HDS-certified environments in France.

Automation that reduces cost and operational complexity

Automate manual ordering, procurement and sales workflows to improve efficiency, reduce operational overhead and simplify integration across existing healthcare technology systems.

SOLUTION OVERVIEW

Opportunities for healthcare enterprises

Whether you’re a pharma and medtech OEM, medical supplies distributor, consumer health brand or service provider, commercetools helps you unify commerce across channels, connect inventory in real time, and deliver secure, personalized experiences at scale.

BOM-aware spare parts & consumables portals

A technician enters a device serial number and instantly sees its full component structure. Selecting a part automatically surfaces compatible consumables, tools and accessories, preventing incorrect orders.

Subscription orchestration for medical devices

Bundle medical devices with software tiers, consumables and service plans into one subscription.

HIPAA-compliant direct-to-patient storefronts

Launch secure D2C healthcare stores for prescriptions, diagnostics and home devices with HIPAA-aligned infrastructure, prescription validation and insurance checks via API.

B2C Commerce

Deliver unified, AI-powered healthcare purchasing experiences across every channel. Built for trust, compliance and speed at scale.

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B2B Commerce

Support complex healthcare procurement with contract-based pricing, approval workflows and multi-level account hierarchies across providers, suppliers and healthcare networks.

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Dynamic contract pricing portal

Hospital buyers see only their negotiated contract prices in real time, resolved from GPO and account hierarchy data, eliminating pricing errors, chargebacks and maverick spend.

Complex healthcare hierarchy modeling

Map hospital systems, clinics and departments as structured business units with roles and permissions, ensuring each buyer sees the correct product catalogs and pricing.

Agentic AI procurement

AI agents monitor inventory levels and automatically reorder supplies in accordance with GPO contract rules and budget limits, reducing manual procurement and preventing stockouts.

B2B Commerce

Support complex healthcare procurement with contract-based pricing, approval workflows and multi-level account hierarchies across providers, suppliers and healthcare networks.

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Headless D2C storefronts with full frontend control

Launch and iterate storefronts without IT dependency: Run A/B tests, update merchandising and operate multiple brands from a single backend.

Multi-region, multi-brand regulatory architecture

Operate EU, US and APAC storefronts from one backend while keeping catalogs, pricing and regulatory requirements fully isolated by region and brand.

B2B2C fulfillment routing

Let brands own the patient experience while orders are automatically routed to authorized distributors or licensed pharmacy partners for fulfillment.

B2B Commerce

Support complex healthcare procurement with contract-based pricing, approval workflows and multi-level account hierarchies across providers, suppliers and healthcare networks.

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B2C Commerce

Deliver unified, AI-powered healthcare purchasing experiences across every channel. Built for trust, compliance and speed at scale.

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Contract pricing

Support account-specific pricing and negotiated agreements that update dynamically across all channels in real time.

Zero-inventory catalogs

Manage software-based healthcare products like licenses, subscriptions and clinical tools without physical inventory logic.

Automated replenishment integration

Connect to hospital inventory systems via API to trigger automatic reordering when stock falls below predefined thresholds aligned to GPO contracts.

B2B Commerce

Support complex healthcare procurement with contract-based pricing, approval workflows and multi-level account hierarchies across providers, suppliers and healthcare networks.

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WHY COMMERCETOOLS

Health enterprises grow faster with commercetools

commercetools helps healthcare, medtech and life sciences enterprises deliver secure, scalable experiences for patients and B2B buyers.

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16 new webshops

since migration

Multiple brands, one platform, zero disruption

Vision Healthcare operates multiple brands on commercetools, handles peak sales without disruptions, and is taking first steps toward AI commerce.

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14 languages

the site is available in

Improving experiences for hospital buyers

Cepheid created an eCommerce experience for customers that takes less than 2 minutes to complete, globally.

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6 months

of implementation with one developer

Automating orders on complex catalogs

ACE Southern, a Henry Schein company, automated complex ordering for oral surgeons and periodontists in only six months.

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Resources

Explore further — and take the right decision with confidence

Analyst reports, implementation guides, customer stories and deep dives — all the resources needed for teams evaluating agentic commerce solutions.

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Whitepaper

The Digital Pulse for the Healthcare, MedTech and Life Sciences Industry

The white paper explores strategies for digitizing customer experiences in healthcare and provides insights into how composable commerce can accelerate your digital future.